McCann appoints Brendan Gaul as Global Chief Entertainment Officer

McCann has named Brendan Gaul as Global Chief Entertainment Officer, bringing TRAVERSE32, the original entertainment company he founded within IPG Mediabrands , into the agency. Reporting to Global CEO Daryl Lee, Gaul will focus on building deeper audience connections through long-form brand storytelling.

A two-time Cannes Lions Grand Prix winner, Gaul recently produced The Final Copy of Ilon Specht with McCann and Breakwater Studios, earning multiple Lions in 2024. His portfolio also includes Dear Santa for the US Postal Service and 5B for Johnson & Johnson, both acclaimed on the festival circuit.

Gaul began his career at McCann in 2002 and returns after nearly two decades creating award-winning entertainment for brands. His remit will include forging partnerships with top Hollywood talent and expanding McCann’s cultural footprint through original content.

Javier Campopiano, Global Chief Creative Officer, McCann: " At McCann we believe in finding truths and tell them with the highest level of storytelling. That is why this this is so exciting: Brendan and his team will be critical to help us to bring those truths to life in all the arenas of creativity that exist. And we can't wait to make more movies!"

Lee called Gaul “a pioneer of brand entertainment.”

Gaul: “McCann builds some of the most compelling brand platforms in the world, usually through iconic advertising and experiences. I'm excited to return to McCann and help our teams drive those platforms in new ways where entertainment becomes central to moving people towards the brands we work with."

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