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Victoria's Secret has unveiled its global campaign The Season of Strapless, starring professional basketball player and model Angel Reese, marking her first campaign role with the brand.

The program focuses on artists shaping their genres through distinct artistic perspectives, combining performance, film and live events.

At the heart of the campaign is Hyunjin, whose style and stage presence convey the energy and free-spirited attitude central to Guess?’s identity of being young, timeless, and adventurous.

The agency will handle a broad scope of responsibilities, including affiliate network development, campaign management, seller performance optimization, and community engagement.

The appointment follows two separate pitch processes in EMEAI and APAC, building on a strong partnership in China and replacing multiple incumbent agencies globally.

The campaign introduces expressive new hues, prints, and materials across TUMI’s signature travel and lifestyle silhouettes.

The partnership launches with a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards

Directed and photographed by Gordon von Steiner, the campaign highlights the brand’s underwear and denim essentials in a stripped-back, intimacy-focused aesthetic.

The initiative combines advertising, fashion partnerships and product releases designed to position salon-inspired hair styling as accessible to a broader audience.

The agency began its work earlier this year, focusing on expanding awareness and reaching new customers while continuing to serve MZ Wallace’s loyal audience.

Under the partnership, VML will consolidate internal teams and legacy partners into a single integrated social model, responsible for full-funnel strategy, content production, social listening, and platform and community management.

Courage Inc. has been appointed creative partner for Reitmans, marking the agency’s first national retail client. The partnership coincides with Reitmans’ 100th anniversary, as the retailer enters a new phase of brand development.

Developed by DAVID London alongside AKQA Paris and WPP Media, the initiative invites public scrutiny rather than polished endorsements.

Global peer-to-peer marketplace Depop has launched Depoponomics, a national U.S. campaign positioning resale as a practical personal economy where selling clothes supports everyday life.

The campaign features a short film directed by Emmy-nominated filmmaker Justyna Obasi and starring actress Adria Arjona, using cinematic storytelling to convey love’s enduring qualities.

Hero Cosmetics, in collaboration with independent creative agency and production studio Humanaut, launched a playful Valentine’s Day activation called The Breakout Box, turning one of skincare’s least romantic realities—acne—into an indulgent gift. 

The PHA Group has been appointed by Ulike to lead a comprehensive PR campaign aimed at raising the profile of the at-home beauty technology brand and driving growth in the UK market.

The 30-second spot will air on NBC just before kickoff on February 8, aligning the act of shaving with pregame rituals. The film reframes unwanted body hair as expressive, puppet-like characters that perform a dramatic musical farewell after being trimmed away

e.l.f. Cosmetics will return to the Big Game on Sunday, February 8, 2026, with a telenovela-inspired campaign that centres on inclusivity, accessibility and cultural connection.

Tree Hut is making its Super Bowl debut with a creator-led campaign that brings the brand’s social-first energy to broadcast television for the first time.

The launch marks a significant next step in the retailer’s European growth, strengthening eyes + more’s position at the intersection of fashion, lifestyle and accessible eyewear.