MANSCAPED takes grooming to the Big Game stage

MANSCAPED has revealed Hair Ballad, its first Super Bowl commercial, marking the men’s grooming brand’s debut on the Big Game stage.

The 30-second spot will air on NBC just before kickoff on February 8, aligning the act of shaving with pregame rituals. The film reframes unwanted body hair as expressive, puppet-like characters that perform a dramatic musical farewell after being trimmed away.

A theatrical take on grooming habits

The commercial imagines discarded hair as a chorus of creatures singing an emotional power ballad as they are removed, using humor and exaggeration to reflect how men feel once unwanted hair is gone. The approach is designed to connect grooming with comfort and confidence rather than discomfort.

Developed with creative agency Quality Meats, the campaign introduces MANSCAPED’s brand platform Mancare Your Everywhere. The platform signals an expansion of the brand’s focus beyond groin grooming to a broader range of head-to-toe grooming needs.

Introducing a new brand platform through storytelling

The film opens with a man shaving his chest in front of a bathroom mirror using The Lawn Mower trimmer. As the buzzing begins, the camera reveals a clump of hair that comes to life and sings directly to the man it has just left. Additional hair characters appear throughout the spot, each reacting as they are trimmed away.

The narrative builds toward a final chorus, ending with the characters’ farewell before they are flushed away. The musical framing is intentionally exaggerated to underline the contrast between the hair’s emotions and the man’s sense of relief.

Marcelo Kertész, Chief Marketing Officer, :“We all get grossed out by hair once it leaves our body – especially when it becomes that sad little clump in the drain. Giving that hair a voice, and a beautifully overdramatic one, felt like the most honest and entertaining way to tell our story. It’s uncomfortable, funny, emotional, and unmistakably MANSCAPED.”

Craft and production choices

The spot was directed by The Perlorian Brothers and produced by MJZ, with handcrafted hair puppets created by production company Can Can Club. The physical characters were designed to bring a tactile, cinematic quality to a category more commonly associated with straightforward demonstrations.

The use of puppetry and musical performance reflects an effort to differentiate the work during a broadcast crowded with celebrity-led advertising.

Gordy Sang, Co-Founder and Co-Chief Creative Officer, MANSCAPED:“We wanted to create something America’s eyeballs have never seen before. And not go the typical Super Bowl route of hot new celebrity for the sake of hot new celebrity. So we went the exact opposite direction: grotesque-yet-weirdly-lovable singing hairball monsters who are ultimately chopped off and thrown away due to MANSCAPED.”

Campaign rollout beyond game day

The Super Bowl commercial anchors a broader 360-degree campaign that began ahead of the game with teaser content and a social media rollout. Ongoing activity includes lifestyle creator collaborations, paid media, retail activations, and public relations support.

Viewers can watch the 30-second spot and an extended 60-second version across MANSCAPED’s digital channels or during the Super Bowl LX broadcast on February 8.

www.manscaped.com

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