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Jameson and MLS expand fan culture campaign

07-05-2026 | 11:28:00
The platform will roll out across stadiums, neighbourhood activations, watch parties and retail experiences, highlighting the ways fans engage with the sport during matchdays and beyond.

Brave Bison boosts boxing reach with iVisit deal

07-05-2026 | 10:54:43
The agreement will see Brave Bison manage the league’s digital video strategy, audience development and live event streaming operations.

WPP backs Ogilvy expansion into athlete-led marketing

06-05-2026 | 12:53:00
The move is designed to help brands connect more directly with culture through athletes and creators, while extending Ogilvy’s reach across sport, entertainment and social platforms.

US AI media market to reach $48B in 2034

04-05-2026 | 05:08:00
The United States market for artificial intelligence in media and entertainment is projected to grow significantly, driven by increased adoption across content creation, advertising and production workflows.

New Era marks 59FIFTY Day with Spike Lee drop

01-05-2026 | 10:07:00
The initiative highlights the long-standing cultural influence of the 59FIFTY design, which has evolved from a sports uniform staple into a widely recognised symbol of identity across fashion, music and entertainment.

Expedia taps IShowSpeed for youth travel campaign

30-04-2026 | 10:08:32
The activation is designed to blend entertainment, tourism, and booking inspiration through digital storytelling.

Getty Images chosen for 2026 Met Gala coverage

30-04-2026 | 09:29:04
The event, scheduled for May 4, will bring together figures from fashion, film, music, sports, and business, with Getty Images providing exclusive visual coverage from across the evening.

Ocean Outdoor launches immersive DOOH format

24-04-2026 | 08:06:45
Developed by Ocean Studio and Ocean Labs, the Portal places audiences inside the content using mixed reality and motion tracking.

Global debuts F1 podcast outdoor campaign in London

23-04-2026 | 09:41:00
The work appears across several high-traffic digital out-of-home sites, with the Outernet among the key locations used for the 3D execution.

StrawberryFrog to drive Jeezy's media strategy

22-04-2026 | 09:24:19
The residency will take place at Planet Hollywood Resort & Casino and combines orchestral performance with large-scale production design, positioning the show as an extension of Jeezy’s musical catalogue and stage presence.

UFC appoints Fuse for UK and Ireland PR brief

20-04-2026 | 05:00:00
The appointment follows UFC’s continued expansion in the market, including its recent event at The O2 in London, where it staged UFC Fight Night: Evloev vs Murphy on 21 March.

Mongoose wins British Equestrian partnership brief

14-04-2026 | 08:25:44
The agency will lead a review of British Equestrian’s current sponsorship landscape while developing a long-term approach to partnerships.

Moonbug expands Little Angel with new spin-off

13-04-2026 | 05:22:00
The spin-off builds on the success of Little Angel, which features characters such as Emmie and Baby John and has become one of the most widely viewed preschool brands globally, reaching audiences across multiple languages and platforms.

Gen Alpha drives AI-led content discovery shift

13-04-2026 | 05:03:00
The report, TV Search and Discovery in the AI Era, highlights growing adoption of AI-powered tools, particularly among younger audiences, even as many users continue to question the reliability of chatbot-generated responses.

Levi’s and COLORS spotlight emerging global artists

10-04-2026 | 09:25:12
The program focuses on artists shaping their genres through distinct artistic perspectives, combining performance, film and live events.

Gibson highlights guitar-making in new campaign

09-04-2026 | 05:25:00
The initiative combines video content and product storytelling to showcase the people, materials and techniques involved in guitar making at Gibson’s Nashville facilities, with a focus on the brand’s heritage and ongoing manufacturing approach.

Digital video pushes TV industry past $1tn by 2030

07-04-2026 | 06:40:00
Total revenues are projected to increase from $775 billion in 2025 to $1.03 trillion in 2030, reflecting a shift in the media and entertainment sector as digital formats take a leading role, particularly in advertising.

Cineverse launches Mohr Stories FAST channel

30-03-2026 | 09:13:19
The channel will stream exclusively on LG Channels, extending the reach of the long-running podcast into a continuous video format aimed at connected TV audiences.

Sprite refreshes look, sound and culture connections

23-03-2026 | 07:10:00
The initiative introduces a refreshed logo and visual identity, a new sonic identity, and partnerships spanning music, basketball, spicy food, fashion, and street culture.


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