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 The chair will support the activities of IMD’s Center for Sustainable and Inclusive Business, which aims to generate cutting-edge insights and practical solutions for businesses that aspire to create positive social and environmental impact.

NP Digital, a global leader in end-to-end performance marketing, unveils its newest European office in the Netherlands under the leadership of Joris Garritsen as managing director.

LifeStreet, a player in mobile marketing, has announced its latest solution to maximize return on ad spend (ROAS) for performance marketers.

Mailchimp has advanced marketing capabilities to help release marketers from the Clustomer and see up to 141% more revenue with AI-built predicted segments.

These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media.

Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

Artificial intelligence in marketing have applications in social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales and marketing automation, analytics platform, others.

To celebrate this milestone, DEPT Australia has partnered with the inaugural SXSW Sydney to launch a three day action packed activation – DEPT Garden House.

As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming.

Typeface has introduced an integrated solution with GrowthLoop and Google Cloud’s BigQuery and GenAI Foundation Models to empower marketers with personalized generative AI throughout the entire campaign creation process.

The acquisition further strengthens Accenture's ability to support clients' marketing transformation across owned, paid and earned media.

Through the upcoming collaboration between the platforms, users will benefit from stronger functionality and ease of use of marketing activities by connecting CRM data between the platforms.

South African agency Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.

According to a new World Federation of Advertisers, WFA, survey, over three quarters of brand owners (78%) are using or plan to use generative AI in their marketing strategies.

With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV advertising plays in reaching new audiences and driving revenue.

Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

Sixty-three percent of marketing leaders are planning to invest in generative AI in the next 24 months according to a survey from Gartner, Inc. Slightly more than half of respondents (56%) see greater reward than risk in generative AI.

Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking to interview top marketers with interesting brand stories to tell.

Marketers are not creating the best marketing effectiveness culture because they are failing to address all the elements of the marketing effectiveness ‘Process’, according to a new study by WFA, Ebiquity and IPA.

Global pharmaceutical technology expert and B2B producer, Körber Pharma, has appointed Wunderman Thompson to lead their global marketing communications after a multi-stage pitch process.