Marketing Report
[Column] Henri Lessing AGE Media: The Magic of Love Brands

[Column] Henri Lessing AGE Media: The Magic of Love Brands

With the upcoming F1 race on Sunday, August 27th in Zandvoort, I would like to share this remarkable YouTube video with you. This video excellently portrays what a Love Brand means to the fans. Watch an epic battle with massive Mega Trucks between F1 drivers Max Verstappen and Yuki Tsunoda, and the reactions it evokes.

This sensational video has two Formula 1 stars, Max Verstappen and Yuki Tsunoda, stepping out of their usual racing world to take on an extraordinary challenge - racing with massive Mega Trucks. The merging of these two seemingly unrelated worlds unveils the magic of Love Brands. Just look at the comments; who doesn’t want this for their brand?!

What is a Love Brand?

A Love Brand is more than a company, a store, or a product; it's a brand that the target audience identifies with, one that aligns with their personality and becomes a part of their daily life.

What can we learn from this spectacle?


Love brands share genuine stories and present themselves as they truly are, forming a strong bond with their audience. This trust leads to a loyal and passionate community of fans who not only consume their content but actively engage in the brand's narrative. Dare to show a different, unique side, even the less polished aspects.

Build an emotional connection

The video evokes a sense of excitement and joy, bringing a smile to the faces of the viewers. Love Brands establish emotional connections that go beyond product features and create memorable moments that people cherish.

Recognition and humanization

The participation of Max and Yuki in this truck race humanizes them, showcasing them as more than just F1 drivers. Love Brands understand the significance of recognition and authenticity, making it easier for their audience to form a personal bond with them.


Love Brands excel at storytelling. They know how to craft immersive narratives that capture their audience's attention and keep them engaged. Whether through videos, social media, or other forms of content, they always leave a lasting impression.

As professionals and entrepreneurs, we can draw valuable lessons from this F1 truck race when building our own Love Brands. By daring to think outside the box, creating emotional connections, humanizing your brand, and telling compelling stories, you can elevate your brand experience and build a passionate community of advocates. With the visual and auditory impact, broad and diverse audience, and the creative freedom that YouTube provides, it's the ideal platform to create a Love Brand.

Let's strive for Love Brands that inspire, captivate, and create remarkable memories for our audience! This way, we can race towards success, fueled by the power of genuine connections.


Age is a full-service YouTube Agency and multi-channel network that has been assisting creators, brands, artists, and publishers since 2012 in achieving online success, with a focus on organic growth and building a loyal fanbase.

With our labels Age Media, -Makers & -Music, we return to the essence of YouTube: creating with love and passion, while harnessing the power of data to its fullest potential. This results in a robust data-driven content strategy that elevates channels to new heights.

Henri Lessing

Henri Lessing is a co-founder of Age and a visionary in the realm of new business opportunities in 'Next Media'. His expertise lies in developing platforms to support brands, creators, publishers, and artists in effectively communicating their message and cultivating a loyal fanbase. Henri is a pioneer in online music distribution and carries a passion for innovation, boasting over 25 years of experience in the music industry. Alongside Jennifer Feaster, Henri leads an international MCN and a successful YouTube Agency called Age. Since 2012, they have guided creators, artists, and brands in their YouTube journey, from production to distribution. Their focus centers on building a loyal fanbase through organic growth and the creation of innovative revenue models.