Email marketing firm Intuit Mailchimp and tech platform Wix announce multi-year partnership
Intuit Mailchimp, the email marketing and automation brand, and Wix.com Ltd., a global SaaS platform to create, manage and grow an online presence, have announced a multi-year bi-lateral strategic partnership.
Through the upcoming collaboration between the platforms, users will benefit from stronger functionality and ease of use of marketing activities by connecting CRM data between the platforms, bolstering their marketing capabilities to drive customer engagement and increase sales growth.
Intuit's substantial solutions tailored for small businesses and marketers and Wix's comprehensive online platform will provide users with the ability to use both platforms with their respective tools to manage and grow businesses. For self-creators using Wix and Mailchimp, the integration will provide greater functionality and ease of use. Agencies and freelancers using Wix Studio will benefit from offering their clients a complete email marketing suite with the industry's leading marketing tools.
Nir Zohar, President and COO, Wix: "This partnership will allow both of our companies to bring our respective expertise and best-in-class products together to form a seamless experience for users. Intuit and Wix both strive to provide the best online solutions for our users, this is why I believe that together we will bring greater value and we look forward to the exploration of expanding the offering through this multi-year agreement."
Ken Chestnut, Global Head of Ecosystem, Mailchimp: "It's more important than ever for businesses to aggregate their customer data so they can accelerate growth. With Intuit's history of serving small businesses and marketers and Wix's global footprint in the digital space, we're bringing together a wealth of valuable technologies and insights that can unlock limitless possibilities for mutual customers of Wix and Mailchimp."
Yaniv Vakrat, Chief Business Officer, Wix: "We are very excited to embark on this collaboration with Intuit Mailchimp. By streamlining the complex nature of running a business, we aim to provide the tools businesses need to thrive in today's digital landscape. Our joint users will benefit from our complementary industry-leading products to help them manage the essential aspects of their business."
The cross-platform integration will have a gradual global rollout in the U.S., Canada, and the UK in the upcoming days.
