Marketing Report
South African agency Flume Digital Marketing opens European hub in Amsterdam

South African agency Flume Digital Marketing opens European hub in Amsterdam

South African agency  Flume Digital Marketing, with offices in Johannesburg and Cape Town, is expanding to Amsterdam – located on the Weesperstraat.

This strategic move aims to establish a central hub for European clients, representing a pivotal milestone in the agency's global growth strategy. Co-founder Ruan Oosthuizen has taken up residence in Amsterdam and leads the European team in collaboration with local expert Janique Smeets.


Flume Digital Marketing was founded in 2013 by  Jacques Du Bruyn and Ruan Oosthuizen. Oosthuizen is currently responsible for the operational and financial side of the agency. Although he is still involved in the business in South Africa, his forthcoming priorities will center around the Amsterdam office. Furthermore, Janique Smeets  has been appointed as Account Director to lead the agency in Europe. With ten years of experience in the agency world, she also previously led an expansion into the European market.

Ruan Oosthuizen, Co-founder, Flume: “In the digital industry, we have the privilege of serving customers all over the world. Flume has experienced significant growth in recent years, and we are now further developing our international customer portfolio. Amsterdam is the perfect hub for us, enabling us to extend our services throughout Europe. Moreover, this vibrant city is home to some of the world's foremost agencies, and we are excited to collaborate with them. Our local team in Amsterdam has extensive regional knowledge and is supported by our award-winning industry experts in South Africa. While the talent pool may seem limited in this region, we are fortunate to have an abundance of top-tier digital marketing professionals at Flume; In addition, we offer a favorable price due to different economic conditions in South Africa. This gives us the unique opportunity to add real value to the European market. We are small enough to provide personal attention, but large enough to get the job done.”

About Flume Digital Marketing

Flume Digital Marketing is a leading independent digital marketing agency in South Africa, specializing in SEO, Data & Analytics, Web Development, UX and CRM. With a team of more than 100+ professionals spread across three offices, the agency serves clients such as Toyota SA, Woolworths, Warner Music SA, Diesel SA, Steve Madden, Puma, and Red Bull SA. Over the years, Flume has evolved into a full-service digital-first marketing agency that integrates the latest technology and innovations to deliver award-winning results for clients. Flume is known in South Africa for a positive corporate culture and has as its guiding mantra: “Make it Matter”. Whether it's daily interactions with customers or developing global talent, Flume strives to create a world where people and brands connect in meaningful ways.