Tagresults
Bending Spoons to acquire Miro for $1.79 billion
The all-cash deal includes a $295 million investment in newly issued Bending Spoons equity by certain Miro shareholders.
[Report] Consumers want creators in AI shopping
The study found that 56 percent favor creator-informed recommendations, while 65 percent have greater confidence in AI advice when it draws on credible creator reviews.
HubSpot and AKQA spotlight confidence at work
The platform connects marketing, sales and service teams through a shared customer view, combining AI-powered tools with a Smart CRM and centralized customer data.
Havas unveils AI-powered POP hub in Australia
POP Australia will operate across film, advertising, editing, post-production, animation and VFX, integrating AI-enabled workflows with conventional production.
Accenture appoints Emma Chalwin as global CMO
Chalwin will take on the role as Accenture continues to position AI as a central part of its business and technology offering.
M+C Saatchi Talk links earned media and AI search
The agency argues that earned media is becoming increasingly important to how brands are understood and surfaced across search engines and AI platforms.
JCB taps Sleeping Giant Media for digital strategy
Sleeping Giant Media will provide support spanning content marketing, digital PR, thought leadership and AI search optimisation.
Wesley ter Haar: brands must be usable for the AI agent
Marketing Report interviews Wesley ter Haar, Co-Founder and Chief AI Officer at Monks.
Mediaite selects MGID for native advertising solutions
Through the partnership, Mediaite will use MGID’s performance-focused native advertising solutions to deliver relevant sponsored content to its audience.
Agentic engineering has a cognitive debt problem
AI agents can read a repository, plan a change, write code, run tests, and prepare a pull request in minutes.
[Marketing Week] Bob Koigi: The future of sports ads is cross-screen
New research from Genius Sports points to a shift towards advertising built around audience identity and live context.
The One Club and CapCut expand AI partnership
CapCut offers photo and video editing across desktop and mobile, with features including graphic design, collaboration and AI-powered tools.
[Interview] Joost van Deijzen, Art Director, Edouard Relou, Head of AI & Innovation, Wenneker Amsterdam
Art Director Joost and Head of AI & Innovation Edouard pushed it as far as it would go, with nobody but themselves to answer to.
One Club, Google launch global AI creative challenge
A jury of senior creatives will evaluate competitors on speed, prompt mastery and creative execution. One winner from each city will advance through the single-elimination bracket, with quarterfinal and semifinal rounds leading to the global final.
The Trade Desk expands Kokai with agentic AI
The Trade Desk has also expanded the forecasting engine and AI infrastructure supporting Kokai. The technology predicts available inventory, models campaign outcomes and supports Koa's agentic capabilities in real time.
[Marketing Week] Bob Koigi: The case for transparent AI
For advertisers, this means AI-generated content can no longer be treated simply as a production tool; its origins and use may increasingly need to be visible and traceable.
Perion acquires PRN for up to $12 million
The acquisition gives Perion access to exclusive, multi-year inventory agreements with national retailers and expands its reach into the US retail media market, which the company values at more than $70 billion.
Dentsu signs EU Code on AI Transparency
The code provides a recognised framework for providers and deployers of generative AI systems to meet requirements around the marking and labelling of AI-generated or manipulated content.
Andy Mosmans: From viral to vital
We tend to think virality was invented by social media. It wasn't.
Criteo expands ChatGPT Ads integration across Europe
The expansion builds on Criteo’s position as ChatGPT Ads’ first advertising technology partner and connects the service with its wider commerce advertising platform.
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