Stagwell and Palantir target AI marketing

The company will serve as a premier marketing transformation partner for Palantir while developing AI-powered solutions for enterprise customers.

Stagwell has expanded its strategic partnership with Palantir Technologies to develop AI-powered marketing solutions for enterprise clients, combining Palantir’s software platforms with Stagwell’s marketing expertise and agentic technology.

The agreement builds on the companies’ November 2025 partnership and aims to help businesses modernise marketing operations, make better use of their data and support growth.

Stagwell and Palantir target enterprise AI adoption

The expanded partnership will bring together Palantir’s AI software and Stagwell’s capabilities in marketing strategy, consumer engagement and technology. The companies aim to help enterprises integrate AI into marketing workflows while retaining control of their data and existing technology infrastructure.

Mark Penn, Chairman and CEO, Stagwell: "Stagwell and Palantir are bringing together two powerful sets of capabilities to fundamentally transform enterprise marketing. By combining Palantir’s extraordinary technology with our understanding of how brands connect with consumers and drive growth, we can accelerate AI adoption at scale. Just as importantly, we’re giving clients the power of AI while allowing them to retain ownership of their data and build on their existing technology investments rather than being locked into a walled garden."

Palantir technology to support Stagwell’s Machine portfolio

The collaboration will extend across Stagwell’s Machine product portfolio, including Machine OS, The Knowledge Machine, the audience machine and The Media Machine. These products support different aspects of marketing, from turning consumer sentiment signals into action and building audience profiles to planning, optimising and measuring media activity across platforms.

Palantir’s ontologies and agent framework will support connected workflows, intelligence and activation across the portfolio. The integration is intended to link data and marketing operations, helping enterprise clients apply AI across different stages of their marketing activities.

AI sovereignty remains central to the partnership

The companies have identified AI sovereignty as a central principle of the collaboration. Their approach is designed to allow enterprises to retain control over proprietary data and technology infrastructure rather than requiring them to transfer information into closed technology ecosystems.

Alex Karp, CEO and Co-Founder of Palantir: "With this partnership, Stagwell is turning its advanced marketing capabilities into compounding advantage for their customers. The ownership and deployment of sovereign models, designed individually for each customer, will transform the way they go to market."

The partnership emphasises interoperability and flexibility, allowing businesses to deploy AI capabilities within existing enterprise systems while building on their current technology investments. The companies aim to combine customised AI models with marketing expertise to support enterprise transformation.

www.palantir.com

www.stagwellglobal.com

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