Stagwell launches agentic AI marketing platform

The offering brings together enterprise products, specialist marketing tools and self-service solutions for small and medium-sized businesses under a single brand.

Stagwell has launched Stagwell AI, a unified portfolio of agentic marketing solutions designed to help businesses of all sizes apply artificial intelligence across marketing operations.

The launch consolidates Stagwell’s AI go-to-market strategy, allowing clients to adopt individual solutions, integrate them with existing technology or combine them into a coordinated system. A multimillion-dollar advertising campaign will support the launch across television, connected TV (CTV), business publications, social media and search.

Stagwell unifies its agentic marketing technology

Stagwell AI brings together technology developed across the network, including digital transformation agency Code and Theory, The Marketing Cloud and Stagwell Media Platform. The portfolio is designed to address demand for practical applications of agentic AI within marketing environments that rely on multiple platforms and systems.

Rather than requiring businesses to adopt a single standalone system, the offering allows them to integrate AI agents into existing workflows and coordinate activities across different tools. The solutions combine Stagwell’s marketing expertise with technology from partners including Palantir and Adobe.

Stagwell AI introduces enterprise-grade Machines

The enterprise portfolio includes Stagwell Machines, a collection of agentic products designed for organisations with complex operations and established technology infrastructure. At its centre, Machine OS, formerly The Machine developed by Code and Theory, connects AI agents, workflows and tools while maintaining context across teams.

The portfolio also includes The Targeting Machine, formerly Stagwell Agentic Targeting System, which uses the Stagwell ID Graph to combine first-party and proprietary data with behavioural and attitudinal signals. The platform helps marketers identify audiences and build addressable segments. The Knowledge Machine provides decision intelligence for communications leaders, while The Media Machine, developed by GALE, supports media planning, optimisation and audience engagement across platforms.

Stagwell expands AI tools for mid-market marketers

For enterprise and mid-market teams addressing specific marketing challenges, Stagwell AI brings together specialist solutions spanning research, communications, media, data and productivity. These tools are designed to turn audience and market signals into insights, improve communications and media performance, and automate workflows without requiring businesses to replace their existing technology infrastructure.

The portfolio also introduces NEW by Stagwell AI, a self-service offering for small and medium-sized businesses. It covers competitive intelligence, brand visibility in AI search, AI-powered video advertising, influencer discovery, campaign management, return on investment tracking, journalist databases and media outreach.

NEW by Stagwell AI targets small businesses

The self-service platform also includes AI voice agents for sales and customer engagement, with applications ranging from appointment booking to customer support and retention. The offering is designed to help smaller businesses plan, create, launch and optimise marketing activity without the resources typically required for enterprise technology implementations.

Together, the enterprise, mid-market and self-service products extend Stagwell AI across businesses with different budgets, operational requirements and levels of technological complexity.

Stagwell launches advertising campaign for AI portfolio

Mark Penn, Chairman and CEO, Stagwell: “Stagwell has been investing in AI and building next-generation agentic marketing technology for years, and Stagwell AI is a culmination of that work. Our cutting-edge agentic solutions are second to none and give businesses more ways to put AI to work – no matter the scale or marketing need. We’re shaping the future of marketing here and showing investors the innovation behind our growth strategy.”

Elspeth Rollert, CEO, The Marketing Cloud, who will lead the Stagwell AI initiative: “Businesses need technology that addresses specific challenges and fits the way they work. Stagwell AI brings our products together under one portfolio, from enterprise-grade Machines to self-service capabilities for smaller businesses. It makes the depth of our technology easier to see – and the right solutions easier to discover.”

Stagwell promotes AI offering across multiple channels

The supporting campaign will run across television, CTV, ReachTV, business publications, social media and search. A series of videos will showcase the portfolio’s products and demonstrate how they can support decision-making, accelerate execution and improve marketing performance.

www.stagwell.ai

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