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The updated creative platform highlights French excellence and attention to detail across every aspect of the travel experience, from onboard comfort to ground services.

As part of the initiative, Toyota is providing 10,000 free bursary places for the ECB’s All Stars Cricket programme and supporting Cricket Ireland’s Smash It programme, introducing more children to the sport.

The campaign emphasizes personalized journeys that allow guests to explore at a considered pace, with every detail designed to enhance comfort and connection.

Susan Credle began her industry journey with an internship at BBDO New York and went on to shape creative work and leadership cultures across several major agencies.

The track, a modern take on Van Halen’s 1980s classic “Jump,” features J Balvin, Amber Mark, guitarist Steve Vai and drummer-producer Travis Barker, and is released via Coca Cola’s Real Thing Records in partnership with Capitol Records.

Ahead of the season-opening Grand Prix in Australia, presenters from each brand went head-to-head in a bespoke go-kart race to compete for pole position on the Sky Sports x Global leaderboard.

HTC, in collaboration with its agency of record Brandon, has launched a campaign that uses humor to highlight common internet frustrations, positioning the brand as a reliable provider for consumers seeking a better connection.

Kimberly-Clark and Omnicom have introduced a revised communications structure for three brands in Brazil, appointing Africa Creative to lead integrated communications and strategy across the accounts.

Felipe Petroni and Daniel Batista will work alongside Managing Director Manuela Rinzler and Chief Creative Officer for Latin America Renato Zandoná to advance AKQA’s agency model, which integrates imagination, technology and craft to deliver business value for clients.

WARC has released the 2026 edition of the Creative 100, its global ranking of the most awarded campaigns and companies for creativity based on results from major international and regional awards held during 2025.

The expansion reflects the studio’s growing international profile and supports its ambition to deliver its storytelling approach and production expertise to the North American market.

Davies will lead global business operations, client delivery, and product management across LePub’s international footprint.

The campaign spans Times Square in New York, Toronto in Canada, and the Shibuya Scramble in Tokyo, bringing the message to some of the world’s most iconic locations.

Running across Australia and New Zealand, the campaign focuses on the work that continues outside daylight, often unseen but relied on by everyone.

The system is aimed at agencies, marketing teams, studios, and enterprise organizations seeking to scale output while maintaining quality and consistency.

Culture-focused creative agency MEL will act as lead partner within the integrated agency team. The agency will develop insights-driven strategy, creative work, and social content for the brand.

The move adds an experienced creative leader to the agency as it continues its collaboration with one of the world’s largest beverage companies.

In African creative industries in 2026, that question has instructive answers. They’re economic, not symbolic. And they’re being written by women.

Social media may be marketing’s most visible function but the professionals behind it are stretched thin.

The campaign centers on a short film, Making the Blue Ridge Parkway Possible, which documents the efforts of crews maintaining the 469-mile Parkway across North Carolina and Virginia.

The festival selected UNLESS Collective as the partner and manufacturer for the inaugural edition.