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Independent agency Yes& has acquired Atlanta-based brand and design studio Metaleap Creative, as part of a broader strategy to strengthen its creative capabilities and expand its presence in the U.S. Southeast.

The 2026 WARC Media 100 has been released, ranking the world’s most awarded campaigns, agencies and brands based on results from leading global and regional media awards in 2025.

The Rockslide edition forms part of the brand’s Twelve 4 Twelve series and combines styling elements with the capability features associated with the Wrangler Sahara and Rubicon trims.

The initiative launches alongside a redesigned VisitWestHollywood.com platform aimed at improving trip planning for travellers.

The campaign launched with a brand film highlighting key moments from the 2025 season while promoting the players and storylines shaping the upcoming campaign.

VCCP has promoted three planners to senior strategic roles, strengthening its leadership team and recognising talent developed within the agency network.

The acquisition enables Publicis to integrate predictive insights into its production capabilities, helping brands understand which content drives engagement, conversions, and ROI.

Unlike traditional AI tools that mainly generate insights or content, agentic systems can reason, plan and act.

The move strengthens Komerz’s Creative Commerce model, combining brand strategy, content, distribution, and transaction-level measurement into a single operating system for global markets.

The film celebrates everyday moments of joy and movement, culminating in a sunset dance party. It

Directed and photographed by Gordon von Steiner, the campaign highlights the brand’s underwear and denim essentials in a stripped-back, intimacy-focused aesthetic.

The social-first activity promotes a partnership with lastminute.com and aims to drive sales of Pringles HOT while strengthening the brand’s relationship with Gen Z audiences.

Hellmann’s has partnered with artist Sam Cox to turn its mayonnaise jars into part of an Easter-themed promotion that blends packaging, art and commerce.

For Kvibille, the question was not how to create the next campaign spike, but how to remain relevant every single day of the year without exhausting audiences or internal teams.

The appointments highlight excellence across sport, film craft, and healthcare communications.

Titled Guinness Extra, the initiative aims to celebrate supporters who follow the league from afar while strengthening Guinness’ recognition as the Official Beer of the Premier League across key markets, including Africa and Asia.

The agency will lead the retailer’s brand strategy, creative development and content initiatives as BrandsMart expands both online and in-store.

The initiative uses consumer psychology insights and traveler research to highlight how visitors connect with Puerto Rico through music, cuisine, landscapes and local communities.

The initiative combines advertising, fashion partnerships and product releases designed to position salon-inspired hair styling as accessible to a broader audience.

Created with agency Jung von Matt DONAU, the project introduces Vienna Gold Noise, a Spotify playlist released ahead of World Sleep Day on March 13.

The acquisition strengthens Maison BETC’s capabilities in a sector where bespoke events represent high-value communications opportunities for premium brands.