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The exchange allows Omnicom to replace up to $2.95 billion of existing IPG debt with new Omnicom senior notes and cash.

The report draws on surveys, fan interviews, creator analysis and global data sources to provide a roadmap for brands seeking to connect with audiences before, during and after the competition.

NMC combines Nielsen’s own datasets with premium third-party sources to provide a cross-channel view of consumer media behavior.

The move marks a pivotal step in Idahoan’s digital transformation and omnichannel commerce roadmap.

For over 40 years, The World Advertising Research Center, WARC, has combined evidence-based insights, case studies, academic research and data to help the industry prove the commercial impact of creativity.

In tough economic times, marketing is often the first budget to get scaled back. But in complex industries, it’s often the glue holding everything together, including the customer experience!

From billion-dollar broadcast deals to street football-inspired stunts, the sports industry is in the midst of a marketing revolution.

Taylor-Roberts joins FINN at a time of strong momentum for the Global Health Practice, led by Fern Lazar, Managing Partner.

In parallel, Omnicom is soliciting majority noteholder consent to remove certain covenants, restrictive provisions and events of default from the existing IPG indentures.

The partnership builds on existing work between the two companies in sectors such as financial services, healthcare, and consumer packaged goods.

American Eagle’s latest advert, starring American actress and film producer Sydney Sweeney has caused a buzz in the marketing world after the ad with the tagline ‘Sydney Sweeney has great jeans’ sparked controversy and virality alike.

The Richmond-based agency will provide full-service support across campaign development, performance reporting, and community engagement for all 23 colleges in the VCCS network.

In this role, Wilhelmi will lead the agency’s global data strategy, advancing the integration of AI across client marketing operations and strengthening collaboration between Monks’ data, media, and creative teams.

In a time when many agency networks are scaling down or pausing acquisitions, The Relevance Group (TRG) is doing the opposite.

Raleigh, the iconic British bicycle brand that has been shaping the streets since 1887, kicks off a new chapter.

The leadership change marks a new phase for the agency group, as it continues to focus on integrated operations and growth across data, technology, and automation.

The partnership includes in-stadium advertising, media integration, and brand activations across multiple channels.

The collaboration focuses on building tools that enhance brand visibility and performance in AI-driven environments, combining Spotlight’s expertise in LLM-focused SEO with Cheil’s marketing technology capabilities.

Social gatherings have traditionally taken place at popular entertainment venues like bars, nightclubs, or during live events

Search is undergoing a radical change. No longer confined to Google’s blank search bar, it has exploded across social and video platforms, reshaping how consumers discover, research, and buy.

According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026.