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The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.

The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.

As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.

WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.

Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.

Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.

Off The Record is directly looking for an Experiment Designer / Growth Marketer

WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.

GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.

New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.

World Federation of Advertisers, WFA, is launching a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry.

The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.

The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.

creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.

 Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.

As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.

In this new role, which aligns with WPP’s country leadership structure in other major markets, Michael will represent the company in its largest market worldwide. WPP employs approximately 20,000 people in the US, where it has annual revenues of around $6 billion.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.

NIS Pro provides professional teams and rights holders in some of the world’s biggest sports leagues with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies.