Cardinals and Spectrum announce marketing partnership

The St. Louis Cardinals have signed a multi-year marketing agreement with Spectrum, making the connectivity brand the club’s Official Telecommunications Partner. The partnership includes in-stadium advertising, media integration, and brand activations across multiple channels.

The deal grants Spectrum advertising rights across the Cardinals’ English and Spanish radio broadcasts, official website, and social media platforms. It also includes branding during pitching changes at Busch Stadium and visibility on television broadcasts, with signage placed behind home plate and on the outfield wall in left field.

In addition to branding rights, the agreement allows Spectrum to use the Cardinals’ logo in promotional campaigns. The collaboration aims to reinforce Spectrum’s presence in the St. Louis market while supporting the team’s broader fan engagement efforts.

Sharon Peters, Executive Vice President and Chief Marketing Officer, Spectrum: “Like the Cardinals, Spectrum is part of daily life for many in St. Louis, and working with the team gives us another way to connect with the people who live and work here. As the St. Louis region’s largest connectivity provider, we know what it takes to perform at the highest level. Sponsoring the Cardinals gives us a powerful platform to engage with fans, support the local economy and celebrate the passion that defines this community.”

Spectrum, operated by Charter Communications, serves over 31 million customers across 41 states. The brand’s entertainment and connectivity services align with the Cardinals’ focus on both on-field performance and off-field fan experience.

Joe Pfeiffer, Vice President of Corporate Partnerships, the Cardinals: “We are proud to welcome Spectrum as the club’s Official Telecommunications Partner. This partnership is a natural fit given Spectrum’s deep ties to the St. Louis area and both organizations’ shared passion for connecting fans and reaching them in dynamic new ways.”

Charter Communications, which operates under the Spectrum brand, was founded in St. Louis in 1993.

www.spectrum.com

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