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The campaign is built around consumer insights showing that 71 percent of consumers globally identify textural interest as an important part of their eating experience.

The creative approach extends across print and digital formats, showcasing Bonduelle’s ready-to-eat product range positioned for different consumption occasions, including work, on-the-go meals, and spontaneous eating moments.

The agreement was negotiated by Bountiful Cow and will feature the brand’s on-pack “Yog Squad” characters in Showcase Cinemas’ Totally Tots screenings, a programme designed for pre-school audiences and family viewing.

The awards span four categories — campaigns, digital and social, TV, and print and outdoor — with 36 brands recognised. Among the winners are CeraVe and Heinz, reflecting a mix of creative approaches and media strategies.

The move brings together creative formats, campaign execution, and performance measurement within a single system.

The remit covers both strategy and creative, with the first campaign expected to launch in early 2027.

The work forms part of KPN’s broader Better Internet platform, developed to extend the company’s role beyond connectivity into addressing the social impact of digital life.

Recently appointed as Executive Creative Director at Ogilvy Amsterdam after moving from Berlin, Asli Sahin joins the agency with a mandate to push creative boundaries and reignite its creative energy.

The campaign introduces a creative platform called Unexpected Doubles, developed by LePub, which uses surprise player pairings to encourage spontaneous social interaction on and off the court.

The initiative links the brand’s long-standing association with the number 57 to one of the most watched events in American football, using the draft selection as a focal point for fan engagement.

The campaign introduces two films, Effortless Good Taste and It’s About Time, which draw on Electrolux’s heritage to demonstrate how its products simplify domestic routines through design and functionality.

Developed by BBH, the campaign forms the second phase of the brand’s Foodfillment platform, which focuses on moments of food satisfaction.

The Festival will also honour Oprah Winfrey as the 2026 Cannes LionHeart recipient, recognising her long-term contribution to social impact through media and philanthropy.

The film brings together figures including David Beckham, Florian Wirtz, Lauren James, Vinícius Júnior, Alexia Putellas and Mohamed Salah, placing fan behaviour at the centre of the narrative.

The initiative responds to ongoing repatriation flows by positioning returning workers as a valuable talent pool, while aiming to translate that recognition into employment and entrepreneurship pathways.

Leo Singapore sits at the centre of one of the world’s most culturally diverse regions, where fast-moving markets, shifting consumer behaviour and a rising regional identity shape creativity.

The campaign supports Mazda’s re-entry of the MX-5 into the South African market and demonstrates how AI-native production tools are being used to streamline commercial filmmaking while maintaining creative control and brand consistency.

Developed with independent creative shop Ugly Agency, the initiative centres on a Change.org petition supported by a multi-channel rollout across film, print, social media and experiential activations.

The campaign introduces the brand’s first FIFA World Cup ad, The Original Motor Oil. For the Driven., as part of a broader effort to connect with audiences across multiple international markets.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The juries will be responsible for evaluating entries and setting the global standard for creative excellence across categories.