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Havas Media Network UK will support audience engagement, player acquisition and cross-channel media activity as the gaming company continues its global growth strategy.

The film was directed by Adrien Lagier and Roman Bellity of BIG Productions and combines live action with CGI, 3D and artificial intelligence.

Based in Los Angeles, Jen Bacchus will report to Derek Goode, Managing Director of M+C Saatchi Sport+Entertainment.

The company, which works across film, television, games, immersive entertainment and advertising, said the move follows a joint decision by Halon and NEP Group that independence would allow the business to focus entirely on its clients, employees and long-term growth.

The report is available through the OneGlance platform in an interactive digital dashboard, allowing users to explore viewing trends across countries, markets and time periods.

The advertisement opens inside a Doritos Loaded food truck, where Gordon Ramsay is preparing his Doritos Loaded Hellfire Chicken Nachos.

The awards recognised achievements across Entertainment, Gaming, Music, Sport, Design, Digital Craft, Film Craft and Industry Craft, highlighting work that combined creative excellence with cultural impact and audience engagement.

Dentsu Entertainment has entered an exclusive multi-year partnership with Made By Us Studios to develop and produce creator-led entertainment projects, giving brands an opportunity to participate in original intellectual property from the earliest stages of development.

The programme will also include Afrikali Jean Presents Wyclef Jean's Carnival, alongside performances from artists connected to HarbourView's catalogue and investment portfolio.

Under the agreement, FOX will contribute its advertising sales expertise and distribution capabilities, while Toonstar will provide its animation production technology and creator network.

The platform combines proprietary audience research with entertainment strategy to help brands identify, evaluate and develop partnerships with entertainment properties and fan communities.

Under the appointment, Forsman & Bodenfors will focus on building the company’s brand foundations and developing creative work that can be adapted across regions while maintaining a consistent identity.