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LePub, the global creative network within Publicis Groupe, has been named Agency of the Year at the 73rd edition of the Cannes Lions International Festival of Creativity.

The collaboration is designed to help brands identify creators whose audiences align more closely with their target customers, supporting creator selection with audience data rather than traditional engagement metrics alone.

Topaz Labs develops AI models that improve existing video and image content by sharpening details, reducing noise, restoring footage, increasing resolution and stabilising video.

Dentsu Entertainment has entered an exclusive multi-year partnership with Made By Us Studios to develop and produce creator-led entertainment projects, giving brands an opportunity to participate in original intellectual property from the earliest stages of development.

The announcement, made at Cannes Lions, centres on Adobe CX Enterprise and CX Enterprise Coworker, which the company says are designed to support content creation, customer engagement and brand governance in increasingly AI-driven marketing environments.

The launch comes as the creator economy continues to grow, with creator-led businesses increasingly building audiences across streaming television, social media and digital video platforms.

The update extends Adobe’s creative agent into applications including Photoshop, Premiere Pro, Illustrator, InDesign and Frame.io, while also enhancing Adobe Firefly with additional creative tools, workflow automation features and collaboration capabilities.

Under the agreement, FOX will contribute its advertising sales expertise and distribution capabilities, while Toonstar will provide its animation production technology and creator network.

The presence of companies such as OpenAI, Meta and Google DeepMind underscores how deeply technology is reshaping the industry.

A positive week for agency networks, with Publicis posting the biggest gain and S4 Capital the only decliner

As the official partner of the South Korea National Football Team, Cass is organising viewing events and activations across Seoul during the tournament.