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Instagram unveils new dynamic motion identity system targeting creators

19-03-2024 | 09:29:00
To celebrate and inspire its community of creators, Instagram has refreshed and expanded its brand identity. With billions of users worldwide, motion plays a significant role in how the product is marketed and experienced.

Apple introduces transcripts for Apple podcasts

19-03-2024 | 09:22:44
With transcripts, users can read the full text of an episode, search the episode for a specific word or phrase, and tap on the text to play the podcast from that point in the episode.

Authentic connections and transparency elevate influencer trust and drive brand engagement, study

27-02-2024 | 07:05:00
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

Coca‑Cola launches Happy Tears soda exclusively on TikTok

23-02-2024 | 09:02:00
The limited-edition offering combines a timeless Coke taste infused with a salty splash of minerals for taste and a sweet pinch of peach, drawing inspiration from the tears of joy brought on by small, everyday acts of kindness.

Somention: UGC is taking over the world, and here's what you need to know

15-02-2024 | 10:06:00
The creator economy is booming and is only expected to continue growing in 2024. The era of polished content, the perfect aesthetics, and models is coming to an end. Everyday people and everyday content is taking the lead.

Young Lions Competitions in UK, MENA and APAC open for entry

14-02-2024 | 08:10:00
Aspiring young PR professionals have the chance to showcase their creativity and strategic thinking by answering a creative brief provided by a regional charity in 24 hours.

Ambassadors and Amp.Amsterdam merge to form a creative production unit

09-02-2024 | 08:12:17
At the helm of this exciting new venture is newly appointed Managing Director, Sanne Tolsma,  who brings a wealth of experience in international business and agency management.

Americans for Prosperity launches new ad campaign in support of tax-free health savings account act

06-02-2024 | 07:16:53
A :30 video and a series of display ads that promote the legislation will run for the next six months on digital platforms in the Washington, D.C. metro area and dozens of congressional districts represented by key U.S. House lawmakers.

Booking.com unveils new ad campaign focusing on the evolving desires of travelers

05-02-2024 | 10:53:47
The brand's new ad campaign with Tina Fey focuses on the evolving desires of travelers to explore the diverse personas within themselves and choose who they want to be every time they travel, encouraging them to discover the millions of places to stay that Booking.com has to offer, with just a touch of a button.

Sony launches brand campaign targeting creators

05-02-2024 | 10:49:03
As part of Sony's mission to "become a brand chosen by creators," Torchlight offers a space for filmmakers and creators to play with their ideas and find new ways to tell stories using its state-of-the-art advanced visualization facility and workflow.

Peter Piper Pizza picks Citrus Advertising as the new agency of record, for brand, creative and media services

31-01-2024 | 07:34:00
Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. 

Global children's entertainment firm Spin Master launches marketing campaign to inspire problem solvers

31-01-2024 | 06:44:13
 A symbol of problem solving, intelligence, creativity and perseverance, the Rubik's Cube will be celebrated with a multifaceted, year-long marketing campaign themed 'Make Your Move', to inspire the next generation of problem solvers.

Interpublic Group Names Lisa De Bonis CEO of creative consultancy Huge

25-01-2024 | 07:20:00
She succeeds Mat Baxter, who had served in the role since 2021 and led Huge’s structural reorganization, productization model and nascent investments in AI.

Creative company Artlist launches campaign to guide brands on collaborating with influencers

24-01-2024 | 07:15:31
The campaign presents several takeaways that brands should consider when working with influencers, from identifying the right creators to collaborate with, to forming partnerships that are holistic, impactful, and beneficial to all sides.

Cannes Lions announces 2024 Jury Presidents and opens for awards submissions

24-01-2024 | 06:44:11
Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world's very best creative and effective work.

Nielsen’s Gracenote partners with media advocacy groups to make diverse content creators and talent more accessible

23-01-2024 | 09:55:13
By raising the visibility of diverse talent and representative projects among Studio System’s broad industry user base, Gracenote and its advocacy group partners are accelerating efforts to bring more equitable representation and authentic content to viewers.

TikTok and Ticketmaster expand partnership across over 20 countries

15-01-2024 | 09:55:00
TikTok and Ticketmaster are expanding their first-of-its-kind ticketing partnership into more than 20 new markets, including the United Kingdom, following the successful beta launch of the partnership in the US in 2022.

Sony launches system targeting 3D content creators

12-01-2024 | 07:42:53
The system is aimed at supporting creators in sophisticated 3D content creation. Sony plans to collaborate with developers of a variety of 3D production software, including in the entertainment and industrial design fields.

Global lifestyle brand GUESS unveils 2024 ad campaign with influencer Georgina Rodríguez

11-01-2024 | 10:04:46
GUESS and Marciano have launched a new SS24 ADV campaign featuring Spanish-Argentine model, influencer, and TV star, Georgina Rodríguez, who will be making a reappearance in the brand’s advertising for the second time.

Totino's and Dentsu Creative in new ad campaign to save football fans from ‘flat’ pizza

11-01-2024 | 09:50:00
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties.

 T-Mobile US picks Dentsu Creative as its lead creative agency

10-01-2024 | 09:41:36
The partnership goes beyond the traditional advertising and marketing status quo with the ambition of helping America's 5G leader continue to define its next era in the ever-changing wireless industry.

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