TSA expands Brown-Forman social media partnership

The appointment builds on a partnership that began in 2024, when TSA won the creator marketing and social media account for Jack Daniel's UK

TSA has expanded its partnership with Brown-Forman Corporation, taking responsibility for social and creator strategy for super-premium gin brand Gin Mare and raspberry liqueur Chambord.

The creator-focused social media agency will lead always-on social strategy, creator partnerships, content production and platform management for Gin Mare Global and Chambord UK.

TSA expands remit across Brown-Forman brands

The appointment builds on a partnership that began in 2024, when TSA won the creator marketing and social media account for Jack Daniel's UK. The agency also took on el Jimador earlier this year.

TSA will develop distinct social identities for Gin Mare and Chambord, while building a more connected creator ecosystem across Brown-Forman's premium spirits portfolio.

Agency to develop brand-specific social strategies

TSA will create strategies based on audience behaviour, creator culture and platform-native creativity, with the aim of helping each brand build relevance and engagement through social channels.

Alicia Harvey, Global Brand Manager, Gin Mare: "Gin Mare is a brand inspired by Mediterranean culture, and today social media plays a critical role in how culture is shaped and shared. Working with TSA - a specialist social agency - enables us to stay close to evolving conversations, create more impactful content and continue building a brand that feels distinctive, culturally relevant, and connected to our audience."

Gin Mare and Chambord target creator-led growth

Amy Nightingale, UK Brand Manager, Chambord: "With cocktail culture continuing to thrive, social media and creator-led content are at the heart of how we drive relevance and connect with modern consumers. With TSA on board, we look forward to pushing creative boundaries - using our platforms to inspire consumers on how, when and where to enjoy our iconic black raspberry liqueur."

George Roberts, Managing Director, TSA: "This is a significant milestone for TSA and a real endorsement of the partnership we've built with Brown-Forman over the past two years. Today's consumers discover, experience and fall in love with brands through creators and social, so we're incredibly excited to help Gin Mare and Chambord build distinctive, culturally relevant brands in those spaces. We can't wait to bring fresh thinking, brilliant creators and social-first ideas to two iconic brands with huge potential."

www.brown-forman.com

www.tsaglobal.co.uk

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