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The initiative marks a significant step in the company’s strategy to expand its presence in the social and on-demand entertainment space.

The partnership integrates Adelaide’s attention-based media quality metric, AU, into Nielsen’s Outcomes Marketplace within the Nielsen ONE platform.

The pilot, aligned with Ad Net Zero’s Global Media Sustainability Framework (GMSF), will begin before the end of 2025 and represents a significant step toward sustainable advertising practices.

The combination of Omnicom and IPG would unite two of the world’s largest advertising holding groups, subject to final regulatory clearance.

Companies are embedding sustainability into strategy not only to future-proof their operations but also to drive systemic impact.

The growth is being driven by rising demand for personalized content, automation in production, real-time analytics, and improved audience experiences.

The assignment begins in the fourth quarter and includes supporting media activity for seven store openings in 2025.

The appointment consolidates responsibilities under an integrated team and covers some of Bayer’s most established self-care brands, including Aspirin, Claritin, Bepanthen and Alka-Seltzer.

The site will serve as the home for both the Amplified Voices Podcast Network and Amplified Voices TV.

With combined billings of 20 billion US dollars, the venture immediately ranks among the world’s largest media investors.

New data reveals an industry consolidating around three tech titans while simultaneously scrambling to adapt to shifting consumer habits through influencers and AI.

The tool will enable agencies and advertisers to calculate and reduce greenhouse gas emissions from their media campaigns.

The acquisition positions Veylan as a platform designed for local media sales, combining automation with tools that allow sellers to focus on relationships, strategy and client outcomes.

The acquisition will see IAS transition from public to private ownership, positioning the company to accelerate investment in its AI-first platform and expand its role as a benchmark in digital media quality.

Domino’s appointed Havas Media as its first and only media agency nearly three decades ago, supporting the brand as it grew from challenger to market leader.

In addition to media, RPA will manage messaging strategy to ensure consistent communication across platforms and audiences.

The campaign will include a hero advertising film leading the retailer’s festive activity, with content running across TikTok, Meta, YouTube, Snapchat, display and connected TV from early November.

The campaign features advertising across Outfront’s New York City subway network, with placements on several major lines and at key stations, as well as digital billboards in Moynihan Train Hall and opposite Madison Square Garden.

The appointments follow a competitive review aimed at expanding the brand’s reach beyond breastfeeding support into broader postpartum care, early parenting, and product development.

The collaboration will focus on developing original series across comedy, entertainment, and unscripted genres.

The move integrates creative, media and data-driven marketing through WPP Open, the company’s AI-powered platform, with the aim of sharpening consumer connections, building brand awareness and driving business growth.