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In today’s data-driven era, the application of location and mobility data has significantly shaped the landscape of digital advertising.

GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe.

This new addition forms part of the continued growth of Samsung’s sports offerings available to its users.

Paramount Global and KKR have announced the signing of a definitive agreement pursuant to which KKR will acquire Simon & Schuster for $1.62 billion in an all-cash transaction.

News Media Canada, the Canadian Association of Broadcasters and CBC/Radio-Canada have applied to Canada’s Competition Bureau to investigate Meta’s abuse of its dominant position, as evidenced by its decision to block news content from its digital platforms in Canada.

Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.

International entertainment company RTL Group has announced the financial results of the first half of 2023 that showed how a volatile geopolitical and macroeconomic environment affected the business.

 As the exclusive streaming technology provider for Yahoo, Brightcove will power its video streaming from end to end, supporting its massive and growing consumer demand.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced a partnership with Group Black, one of the largest collectives of Black-owned media and diverse creators.

Consumers are increasingly becoming conscious of how brands invest beyond commercial gains with studies showing that a brand’s diversity and inclusion efforts influence a bulk of customers’ purchase decisions.

Yieldmo, the advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's media investment company, have seen impressive results with Yieldmo's newest offering, Dynamic Format Optimization.

Maintaining brand integrity is of paramount importance for venues that operate free ad-supported streaming television channels. Loop Media now offers state-of-the-art ad detection techniques at scale, ensuring businesses are shielded from inappropriate or competitive advertisements.

Playtika Holding Corp., a mobile games pioneer and interactive entertainment player, and Azerion Group N.V. one of Europe’s largest digital advertising and entertainment media platforms, have announced they have entered into a definitive agreement for Playtika to acquire from Azerion its Youda Games portfolio of games, including social card themed title Governor of Poker 3.

The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic

As emerging technologies shape how businesses interact and do businesses, brands are leveraging these new technologies  to drive growth and efficiency and to creating end-to-end solutions for clients swiftly and efficiently.

Beeyond Media, a programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), announced the close of $10 million seed round.

Samsung Electronics, the world’s TV manufacturer for 17 consecutive years, has announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.

Destination Vancouver supports Vancouver’s tourism industry through building destination competitiveness, leading sustainable destination development initiatives and promoting Vancouver in key national, US and International markets to attract leisure travel, meetings and conferences, and other major events to the city.

Under the terms of the agreement, Nielsen will expand its use of Comcast’s return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One.

Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, ensuring that marketers are reaching real users and maximizing engagement across this critical channel.

Opus Clip, a generative AI-powered video editing platform, has launched the 2.0 version of its flagship product, after launching last month.