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The year 2025 will be remembered as a watershed moment for the global advertising, marketing, creative and media ecosystem.

Innovation-led global brand storytelling agency, INVNT, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer

The tool draws on more than 15 years of proprietary IAS data and is integrated directly into the IAS user interface.

The collaboration integrates AI search visibility metrics into the impact.com platform, linking brand presence in Large Language Model outputs with creator and publisher activation.

The Travel Corporation has appointed Havas as its first agency of record following a competitive pitch at holding company level. The process was managed by AAR Group, with Havas selected ahead of several global agency groups to become TTC’s primary strategic partner.

The development enables blu IDs to be matched with Nielsen IDs via TransUnion, allowing Horizon clients to align their first-party data with TransUnion and Nielsen IDs and apply the same advanced audiences across the full campaign lifecycle, from planning through to measurement.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

 The collaboration brings together Ovum’s intelligent health platform and AKQA’s creative and strategic capabilities, supporting the fem-tech company as it prepares for a major brand moment on International Women’s Day 2026.

The collaboration brings together AI-driven infrastructure, direct access to premium supply and unified measurement to help smaller agencies operate with greater speed and scale.

These findings come from the 2026 Marketing Landscape report by performance marketing agency Impression, based on a survey of more than 1,000 marketing professionals across 19 sectors and a wide range of company sizes.

Dragon Metrics, founded in Hong Kong in 2011 by Simon Lesser and Richard Mabey, has become a key platform for companies operating beyond Google-dominant markets.

The work showcases a suite of AI and data-driven tools designed to guide travellers through every stage of a rail journey, including periods of disruption, as the UK enters a period of expected rail delays.

The findings indicate that while AI offers clear potential for speed, scale, and personalisation, brands remain focused on maintaining media quality and ensuring advertising environments support performance.

It is becoming easier every day to make music. The tools are getting smarter, faster and more accessible to everyone. Music output is being democratised at incredible speed.

dentsu’s latest Global Ad Spend Forecasts suggest the industry is entering what it calls the Algorithmic Era, a period in which algorithms exert growing influence on how people discover, evaluate and engage with brands.

The move strengthens Havas Media Network’s global data, technology, and analytics arm, CSA, and supports the group’s Converged.AI strategy aimed at helping brands manage transformation challenges.

The campaign, Outdo It with Intuit, positions the platform as a tool that enhances both human intelligence and AI capability to give users time back for better financial decision-making.

The research signals a shift in the C-suite’s remit: CMOs are moving from brand stewardship to transformation leadership as AI becomes integral to both strategy and organizational change.

The company positions its technology as a governance layer for organisations adopting generative AI in media buying.

Sixty-five percent of respondents said they do not trust AI for these high-stakes tasks, citing risks such as hallucinations, poor traceability and limited transparency.

The site becomes a central hub for teams developing the company’s AI platform for marketing and marks a major commitment to UK-based creative and technological talent.