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AIA Group has launched a new brand campaign encouraging people to Rethink Healthy, working with BBH Singapore to challenge established ideas around health and wellbeing across Asia.

Britain’s pastry brand Ginsters is bringing back its Taste the Effort brand platform in 2026, supported by a £4 million media investment and the return of its farmer character Merryn.

The latest instalment sees Sue Bird exploring life in retirement through new experiences, supported by Symetra, with guest appearances from figure skating champion Tara Lipinski and ice hockey forward Hilary Knight.

Standard Chartered has launched Invest Like Champions, a global marketing campaign in partnership with Liverpool Football Club (LFC), to promote the bank’s Signature CIO Funds across 12 key markets.

The Jeep brand has unveiled a new online commercial for the 2026 Jeep Cherokee hybrid as the midsize SUV becomes available at dealerships across the U.S.

The ad is part of Bosch’s multi-year campaign highlighting how home appliances and power tools elevate everyday life.

In the commercial, Meal Diamond serenades deli patrons, encouraging a sing-along to mark Sweet Sandwich Time.

The 30-second spot will air on NBC just before kickoff on February 8, aligning the act of shaving with pregame rituals. The film reframes unwanted body hair as expressive, puppet-like characters that perform a dramatic musical farewell after being trimmed away

The 30-second spot, titled Unavailable, will air between the first and second quarters of the Super Bowl on February 8, 2026. Directed by Yorgos Lanthimos, a frequent collaborator of Emma Stone, the film serves as the anchor of Squarespace’s game day presence.

The campaign launches ahead of the Big Game and focuses on individuality, curiosity, and the decision to act when opportunity presents itself.

The beer brand’s Super Bowl LX commercial, titled Keg, reunites Post Malone, Shane Gillis and Peyton Manning at a wedding where celebrations take an unexpected turn.

Zevo is bringing household pest control into the Super Bowl conversation with a campaign that reframes the idea of the most valuable player by positioning home hosts as the real heroes on game day.

The campaign centres on themes of home, community and connection.

e.l.f. Cosmetics will return to the Big Game on Sunday, February 8, 2026, with a telenovela-inspired campaign that centres on inclusivity, accessibility and cultural connection.

The Vienna Tourist Board invited the entire Scottish village of Dull to visit the Austrian capital and judge whether the city is dull in January, in a campaign developed with Jung von Matt DONAU.

The initiative, created by DAVID New York, positions the game as a platform for maintaining bonds among friends, even when life and schedules get in the way.

Tree Hut is making its Super Bowl debut with a creator-led campaign that brings the brand’s social-first energy to broadcast television for the first time.

Airing in the second quarter, this year’s spot features Matthew McConaughey laying out his case, facing off against football’s biggest defender, Bradley Cooper, with Parker Posey stepping in as the unhinged referee in the rivalry.

The campaign forms part of the "Xfinity Imagine That" platform, highlighting how seamless connectivity enhances everyday life.

Samsara is making its Super Bowl LX debut with a commercial starring Jesse Love, the 2025 NASCAR O'Reilly Auto Parts Series Champion, highlighting the theme that “elite performance is a team sport.”

The 30-second spot humorously depicts Robinson as a mastermind running a business empire, only to be sabotaged by outdated, fragmented software—highlighting the inefficiencies HR, IT, and Finance leaders face with multiple disjointed tools.