Hellmann’s reimagines ‘Sweet Caroline’ for Big Game

Hellmann’s Mayonnaise is celebrating sandwiches for the Big Game with a playful take on Neil Diamond’s classic “Sweet Caroline.” The :30 spot, airing during the fourth quarter on Sunday, February 8, stars comedian Andy Samberg as “Meal Diamond,” a larger-than-life persona paying homage to the singer while singing a humorous ode to sandwiches made with Hellmann’s.

In the commercial, Meal Diamond serenades deli patrons, encouraging a sing-along to mark Sweet Sandwich Time. Actress Elle Fanning joins him on screen, enjoying the mayonnaise-focused performance. Both Samberg and Fanning brought a lighthearted, fan-centric approach to the campaign.

Andy Samberg: “I’ve long been known as a great lover of all things sandwich. So, when I was asked to take part in singing the sandwich gospel atop the highest peak of all monoculture, there was but one answer, and that answer was a simple, ‘Yes I will do that with aplomb and joy upon this glorious day and yes please and thank you and all praise to Neil Diamond.’”

Elle Fanning: “I’ve always been very open about my love of mayonnaise, so this felt like a perfect fit for my first Big Game ad. Watching Andy fully commit to the performance made it even more fun – celebrating sandwiches with the kind of passion they deserve.”

Jessica Grigoriou, senior vice president of condiments marketing in North America, Unilever: “The Big Game is a stage for unforgettable moments and iconic performances, and for our sixth year we’re bringing that same energy. Music, nostalgia and food all have a unique way of creating shared moments and Sweet Sandwich Time is a catchy reminder that Hellmann’s can be the star of any sandwich – or any game day celebration.”

Both the :30 and extended versions of Sweet Sandwich Time are available across Hellmann’s North America social media platforms and on YouTube.

www.unilever.ca

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