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The move follows Assembly’s acquisition of ADK Global last year and brings together brand strategy, creative, media, data and commerce within a single agency structure focused on measurable growth.

The Public Relations and Communications Association has appointed Sprint Partners as its first growth and new business partner, marking a step in its efforts to support agencies with sustainable expansion and commercial performance.

The role has been created as part of Edelman’s broader plan to expand its Creator offering beyond North America.

UK automotive marketers expect 2026 to deliver revenue growth, increased investment and expanding budgets, while earlier predictions that artificial intelligence would damage web traffic and undermine human creativity have not materialised.

PMG, the global independent marketing services and technology company, has announced its acquisition of Digital Voices, based in London and New York.

Cogzia, the AI-native application platform for the enterprise, has announced a strategic collaboration with Marketing Maven, a bicoastal integrated marketing agency

Instacart has unveiled Data Hub, its new clean room solution, which offers marketers privacy-safe access to Instacart's rich first-party grocery data

Viant Technology, a CTV and AI-powered programmatic advertising company, has launched Outcomes, its first fully autonomous advertising product

JFrog, the Liquid Software company, has announced the appointment of Genefa Murphy as Chief Marketing Officer, effective immediately

Horizon Media has unveiled HorizonOS, an open operating system designed to support client growth by combining human expertise with technology and AI.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.

Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, unveiled "Never Lose Your Splash," a bold new global brand campaign

Herring Networks has entered an exclusive agreement with DIRECTV Advertising, under which DIRECTV Advertising will serve as the sole third-party sales and marketing agent

Nielsen, a global audience measurement, data, and analytics platform, and Roku, a TV streaming platform, have announced an expansion of their long-term strategic partnership.

American Beacon Partners, a diversified asset management platform with multiple years of affiliated and independent manager partnerships, announced that Bernadette Bridy has joined the company as vice president and chief marketing officer

The year 2025 will be remembered as a watershed moment for the global advertising, marketing, creative and media ecosystem.

From 1 January 2026, Leandro Barreto will expand his responsibilities to become Chief Marketing Officer, Unilever and Beauty & Wellbeing.

Innovation-led global brand storytelling agency, INVNT, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer

The collaboration integrates AI search visibility metrics into the impact.com platform, linking brand presence in Large Language Model outputs with creator and publisher activation.

He joins the agency from Ogilvy, where he held the role of EMEA managing director of clients, overseeing PR, social and influencer work for major international brands, including WPP OpenX’s partnership with The Coca-Cola Company.