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He brings more than 15 years of experience in digital media, with a strong foundation in biddable media, to the agency at a time when brands are increasing their media spend on performance to accelerate growth.

Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.

In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical.

With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.

Benjamin brings a wealth of knowledge to the team. He started his career at Mediacom as an Account Manager for various clients, including in the Automotive, Entertainment, and Consumer Packaged Goods industries.

With Salesforce Net Zero Cloud, organisations can track, analyse and report on Environmental, Social and Governance (ESG) initiatives, including measuring and reducing carbon emissions.

Botify, a performance marketing platform for organic search, has announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online.

Kantar, the global marketing data and analytics company, has announced that it has acquired Kauza, the Copenhagen-based shopper data specialist. Through this acquisition, Kantar further expands its Consumer, Retail and Shopper expertise in the Nordics.  

The topic of geomarketing is steadily gaining traction, especially as advertisers are looking for inexpensive, easy, and reliable targeting solutions.

WPP, the creative transformation company, will this month officially open its new Guangzhou Campus – a creative hub that brings together over 500 people across multiple WPP agencies.

Lynch’s appointment comes off the back of a year of unprecedented growth for DEPT® globally.

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies

Now, adtech companies and marketers are embracing the trailblazing innovation for varied reasons from gaining market intelligence, improving persona narratives to generating persona-driven ad content, email campaigns, and landing page copy among other uses.

Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunity for brands and deliver truly integrated media solutions.

As part of Locala’s global expansion as a commerce media platform, CEO and Founder Christophe Collet has announced the promotion of Sandrine Préfaut to Europe Managing Director.

Kantar, the world’s marketing data and analytics company, has introduced a new price sensitivity module to Concept eValuate to help brands identify the ideal price range for new products in today’s inflationary environment. 

Shutterstock is positioning itself as an “ethical” partner in contrast with rival Getty Images.

Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.

In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world trusted Measured to optimize more than $5 billion in advertising spend.

As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are  delivering transparency in their campaigns.

In his role, Reilly will continue to drive the rapid growth and innovation of health marketing services across dentsu.