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The campaign emphasizes personalized journeys that allow guests to explore at a considered pace, with every detail designed to enhance comfort and connection.

The track, a modern take on Van Halen’s 1980s classic “Jump,” features J Balvin, Amber Mark, guitarist Steve Vai and drummer-producer Travis Barker, and is released via Coca Cola’s Real Thing Records in partnership with Capitol Records.

Ahead of the season-opening Grand Prix in Australia, presenters from each brand went head-to-head in a bespoke go-kart race to compete for pole position on the Sky Sports x Global leaderboard.

HTC, in collaboration with its agency of record Brandon, has launched a campaign that uses humor to highlight common internet frustrations, positioning the brand as a reliable provider for consumers seeking a better connection.

Running across Australia and New Zealand, the campaign focuses on the work that continues outside daylight, often unseen but relied on by everyone.

The campaign centers on a short film, Making the Blue Ridge Parkway Possible, which documents the efforts of crews maintaining the 469-mile Parkway across North Carolina and Virginia.

The campaign combines humor, visual storytelling, and clever misdirection to engage viewers while highlighting the app’s variety.

Launched amid a national crisis that has seen more than 130,000 people reported disappeared as of January 2026, the initiative positions investigation files as essential tools in the pursuit of truth and accountability.

The multi-channel push introduces a new brand world for Habit, anchored in the message that “you either Habit or you don’t,” and aims to differentiate the chain in a competitive fast-casual market.

The campaign highlights the game’s passionate community, combining fan-created content, live-action sequences, and animation to honor players’ creativity.

First launched in 1976, Kaiser pioneered a new beer category and has maintained its position as the country’s top-selling pilsner, brewed at Olympic Brewery.

The multi-million-dollar, multi-year campaign will air nationally over the next two weeks on CNN, Fox News, HGTV, TBS, and TLC before expanding to local cable, streaming platforms, social media, and online sites.

The initiative aims to reposition the slogan as an ongoing conversation with customers, colleagues and communities across the UK.

Announced on World Teen Mental Wellness Day, the campaign introduces a term created with teens themselves: zill, defined as any action that shows love to your mind on good, bad or everyday days.

The initiative underscores the brewer’s long-term commitment to supporting pub culture and social connection at a time when closures continue across Ireland and the UK.

McCann Paris has developed a global campaign for Explora Journeys, repositioning the luxury ocean travel brand as a floating five-star hotel rather than a traditional cruise line.

The campaign features the lottery’s celebrity team, including Davina McCall, Emma Willis, Mike Wedderburn, and Fred Sirieix.

Good Foods has introduced its first brand campaign in collaboration with integrated marketing consultancy Rival. Rather than focusing on product features, the campaign centres on the emotional role the brand’s products play in shared moments.

Amsterdam-based creative agency Soursop has developed a global cultural platform for Jumeirah that positions contemporary Arab creativity at the centre of the brand’s international identity.

The campaign positions the ride as a mission to save LEGOLAND from an oncoming asteroid, inviting families to design their own spacecraft before boarding.

PolyAI, the conversational AI company, has appointed world-renowned chef and entrepreneur Gordon Ramsay as the face of a global brand campaign as the company expands in the United States and strengthens its enterprise presence.