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The survey found that 90.5 percent of respondents rated their overall experience with LoopMe positively, placing it ahead of competitors across the industry.

The promotions, announced by Raul Castro, place two experienced internal leaders at the helm as the agency continues to build on its position in the Philippine advertising market.

The system enables planners to input briefs in natural language or upload documents, automatically generating campaign structures, audience recommendations and buying parameters.

The appointments were confirmed at the organisation’s biannual board meeting, chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company.

A new study finds that out of home (OOH) advertising strengthens social media performance during the daytime, when engagement with social platforms tends to decline despite high usage.

The new structure reports to Sean Donovan and is designed to support collaboration across agencies and markets while addressing the complexity of Asia’s fragmented consumer landscape.

The findings are published in the 2025 Internet Advertising Revenue Report, conducted by PwC, which has tracked digital advertising performance for 30 years.

Developed in partnership with Wildstone, the site forms part of a wider programme to upgrade high-profile London locations and attract luxury advertisers.

Stephanie Tuesley will work across a range of health clients and report to Will Lion, chief strategy officer, and Saskia Jones, deputy chief strategy officer.

The move allows demographic audience delivery within four days of airing, replacing processes that previously took weeks and marking a shift in how local television campaigns are measured and optimised.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The projected rise marks an increase from the 4 percent average recorded in 2025, with significant variation expected across markets depending on exposure to major sporting events and local media demand conditions.

New econometrics data from Independent Marketing Sciences indicates that out-of-home advertising generates the highest return on investment for luxury brands compared with other media channels.

Omnicom Advertising Canada has appointed Eli Ferrara as head of AI, Canada, marking the first role of its kind within the network in the country.

Publicis Conseil and AXA have taken the top positions in the ACT Good Report 2026, with the campaign Three Words named the most impactful work for social good globally.

JCDecaux has been awarded the advertising concession for Western Sydney International Airport, marking a long-term agreement to develop a digital out-of-home media network at Sydney’s new aviation hub.

The agreement will transform the operator’s train network into a connected media and passenger information platform.

The update shifts the platform from a data-driven reporting tool to a system designed to deliver insights directly to users.

The deal combines Rocket Lab’s expertise in app growth with MiQ’s omnichannel services, enabling the company to offer a more integrated solution across media channels.

WPP has appointed Anne-Isabelle Choueiri as Chief Transformation Officer, tasking her with driving the operational delivery of its Elevate28 growth strategy.

The influencer marketing boom is no longer fueled by million-dollar mega-deals.