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American Outdoor Grill has selected Merlot Marketing as its agency of record, a move designed to raise awareness of the brand’s American-built craftsmanship and strengthen its position in the outdoor-living market.

She will oversee Advertising, PR, Social and Influence, Customer Experience, and Consulting, with a mandate to strengthen client value, develop talent, and drive growth across the market.

The firm will join H/Advisors, Havas’s global strategic communications consultancy, further bolstering its presence across Germany, the DACH region, and Europe.

The future will not be won by the most advanced technology, but by the brands that best understand three timeless human principles: our craving for simplicity, our innate sociability, and our fiercely guarded attention.

The work humorously captures the modern-day confusion and overchoice that define the skincare category, where contradictory advice and product overload often lead to what the brand calls “skincare burnout.”

The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.

The Public Relations and Communications Association (PRCA) has announced a strategic alliance with the Pan-African Agency Network (PAAN), marking an important step in advancing professional standards and collaboration across Africa’s creative and communications sectors.

Kramer most recently served as Chief Marketing and Communications Officer at Accenture, where she led a global, technology-driven marketing function.

The study underscores that for PR professionals to succeed today, credibility must be earned continuously—by blending the authority of traditional media with the reach and immediacy of social platforms.

A new truth is crystallizing in the marketing world: purpose and profit are not opposing forces, but two sides of the same coin.

The PR, Comms & Marketing 2026 Outlook reveals that 41 percent of practitioners do not expect AI to significantly alter their role in the coming year, while 28 percent believe the industry is underestimating the scale of its impact.

Leopard PR, founded by former journalist Harry Clynch, helps African entrepreneurs and businesses gain global recognition.

Growth was broad-based across all regions, with the U.S. accelerating to +7.1%, reflecting continued client demand and momentum in AI-led services.

Drawing on proprietary research, the agency found strong positive consumer sentiment toward the anniversary and broad acceptance of brand participation across age groups.

Edelman has announced a series of senior leadership appointments to advance its strategic direction and strengthen its global operations.

For brands seeking to close the reach gap and capture lost revenue, the solution is clear: a smarter, more deterministic allocation is no longer optional, it's essential for maximizing return in a fragmented media landscape.

A respected creative industry leader, Muddle will oversee the agency’s operations across Australia and New Zealand, spanning advertising, PR, social and influencer marketing, customer engagement, consulting, and health communications.

The agency will lead public relations and grassroots marketing initiatives designed to strengthen the state’s workforce, education, and innovation in the mining sector.

The partnership offers PRCA members access to sector-specific mediation services aimed at resolving disputes outside the courtroom.

Velury will manage content studios, global production hubs and proprietary AI platforms, including GenAI partnerships, with a focus on delivering personalised, scalable content for clients.

The combination of Omnicom and IPG would unite two of the world’s largest advertising holding groups, subject to final regulatory clearance.