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[Marketing Week] Bob Koigi: Agencies prioritize planet over fossil fuel profits
A growing number of communications, advertising and marketing agencies are cutting ties with fossil fuel organizations, their trade associations and front groups.
Omnicom extends exchange deadline in IPG merger plan
The extension allows additional time for the merger process to advance.
Deerfield unifies brand and expands healthcare marketing offering
The move follows the July acquisition of New Jersey-based healthcare agency Triple Threat Communications, which will now operate as Deerfield.
PR firm Red Ribbon signs pledge for fossil-free future
With this step, the agency joins a growing movement in the communications sector that aims to distance the industry from coal, gas, and oil.
PRCA launches Sustainability Group to raise communication standards
The new group will act as a collaborative platform for PR professionals across sectors. Its goal is to provide tools, knowledge and guidance to help organisations communicate their sustainability strategies with clarity and credibility.
[Column] Jacqui Mills: PR is the new SEO in South Africa’s AI era
Artificial intelligence is now disrupting that model, reshaping how people search, evaluate, and trust information.
[Marketing Week] Bob Koigi: The future of TV measurement is in big data and panels
The television industry is undergoing a major transformation. With the explosion of streaming platforms, on-demand content, and fragmented viewing habits, traditional TV measurement methods have struggled to keep pace.
Citroën appoints Leslie Peltier as Global Communications Director
With this appointment, Citroën highlights the importance of communications as part of its strategy and brand development.
Edelman names Kate Stanners as global creative lead
Her appointment highlights Edelman’s continued focus on strengthening creative leadership and building on its earned-first approach to brand storytelling.
Dentsu to handle integrated mandate for Papa Johns India
The partnership will see Dentsu Creative Webchutney lead brand identity, creative strategy, and campaign development.
PRCA partners with GovConnex as public affairs partner
The agreement gives PRCA members access to GovConnex’s political intelligence platform and expertise to support policymaker engagement and risk management.
PrettyGreen wins consumer comms account for Homesense
The partnership aims to build brand visibility by highlighting Homesense’s year-round offer of branded homeware at value prices. PrettyGreen has already started planning activity as the retained agency.
Omnicom advances IPG merger with bondholder approval
The exchange allows Omnicom to replace up to $2.95 billion of existing IPG debt with new Omnicom senior notes and cash.
O2 campaign highlights role of connectivity in daily life
At the centre of the work is a 40-second film directed by Frédéric Planchon through Academy Films. The spot shows a daughter calling her father, who is in a remote part of Wales, to share news of her new teaching role.
[Marketing Week] Bob Koigi: Gaming goes mainstream
Gaming, long stereotyped as a pastime for teenagers, is now firmly mainstream, and the audience looks nothing like it did two decades ago.
5WPR launches integrated sports and gaming PR suite
The firm combines its expertise in out-of-home advertising, programmatic media buying, and paid social campaigns to help clients navigate a competitive and regulated market while building measurable audience engagement.
FINN Partners appoints Sophie Taylor-Roberts as Managing Partner and UK Health Group Lead
Taylor-Roberts joins FINN at a time of strong momentum for the Global Health Practice, led by Fern Lazar, Managing Partner.
PRCA launches charter to raise standards in public consultations
The Charter draws on PRCA’s own best practice guidelines, encouraging communications that are open, accessible and fair.
Restaurant brand FUSIAN names Champion as PR and digital media agency of record
This partnership marks a big step in FUSIAN's plans to expand to new markets and connect with new audiences through compelling storytelling and omnichannel campaigns.
Dutch PR Awards 2025 - easyJet x The Flying Cake
The Romans made an activation that embedded easyJet as a player in the Amsterdam community
Dutch PR Awards 2025 - Sophie Nicholson about The Romans
The Romans is participating in the Dutch PR Awards 2025 and submitted itself for PR Agency of the Year 2025
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