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At the heart of the campaign are new :15 and :30 spots that will air on major networks on linear and streaming TV, executed by Marco's new media agency of record, Noble People.

With 15 FAST channels currently available, and more set to launch later this year, Virgin Media is set to further expand its video offering throughout 2024.

 The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.

Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.

Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for Fox.

As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

As part of the new agreement, Circle City will now leverage Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.

Over a third use three or more streaming apps to watch live sports, with Sky Sports (57%), BBC (55%) and Prime Video (53%) being the most popular.

Cross Screen Media's agency customers can now accurately measure spend on Roku inventory and through Roku's Ad Platform.

The Snapshot Study was conducted to understand the rise in consumer use of free TV subscription services (FAST).

This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level.

The company leveraged the AWS Startups program, which focuses on helping startups succeed by offering a broad range of infrastructure services, programs, and events to support startups as they launch, grow, and scale.

 They plan to leverage these funds to continue building a more efficient streaming TV advertising ecosystem and become the number CTV ad resource for SMBs.

BBC Studios, the BBC’s commercial content studio and media & streaming business, have announced it is taking full ownership of BritBox International, acquiring ITV’s 50% share for a cash consideration of £255 million.

Loop Media, which currently has over 71,000 screens in North America, has seen a growing demand for premium Latino-focused in-venue entertainment content for the Hispanic U.S. business community.

The study found ads showed in an HCP office earned up to over 16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date

The company will continue to utilize Nielsen’s streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.

Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

The strategy – called Fast Forward – will ensure Channel 4 embraces the generational shift that is taking place in TV viewing, to elevate its impact across the UK and stand out in a world of global entertainment conglomerates and social media giants.

The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance.