Marketing Report


Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries

28-02-2024 | 10:59:13
As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

Health-conscious audiences struggle with connecting pharma messaging across channels, report

22-02-2024 | 08:12:00
The study found ads showed in an HCP office earned up to over 16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

16-02-2024 | 09:28:03
SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

Cineverse launches omnichannel ad platform to better connect brands with audiences

16-02-2024 | 09:12:50
C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.

Super Bowl LVIII draws 123.7 million average viewers, largest TV audience on record, Nielsen

15-02-2024 | 09:48:21
The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date

Hallmark Media renews TV measurement agreement with Nielsen

13-02-2024 | 09:49:50
The company will continue to utilize Nielsen’s streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.

Majority of political ad budgets in U.S. go to linear television, research

08-02-2024 | 07:00:00
Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

Over 70 per cent of free TV streamers open to ads, offering new avenues for advertisers, survey

01-02-2024 | 06:28:37
The Snapshot Study was conducted to understand the rise in consumer use of free TV subscription services (FAST).

Channel 4 launches strategy to become digital-first public service streamer by 2030

30-01-2024 | 10:01:46
The strategy – called Fast Forward – will ensure Channel 4 embraces the generational shift that is taking place in TV viewing, to elevate its impact across the UK and stand out in a world of global entertainment conglomerates and social media giants.

AdCellerant introduces new addressable streaming tv product with precise targeting and reach

29-01-2024 | 07:25:00
AdCellerant 's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.

Majority of US consumers actively avoid ads across podcasts, streaming and live TV platforms, report

29-01-2024 | 07:00:00
The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance.

Choice Hotels launches multichannel marketing campaign highlighting its diverse portfolio of brands

26-01-2024 | 07:24:02
The largest in Choice Hotels' history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content.

Weekly live sports entertainment show WWE to move to Netflix from 2025

25-01-2024 | 07:12:00
This marks a major programming shift as Raw leaves linear television for the first time since its inception 31 years ago.

Nielsen and Fox sign multi-year renewal agreement for audience measurement

24-01-2024 | 07:19:42
 Also with this agreement, FOX will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.

DIRECTV Advertising partners with FourthWall to revolutionize cross-screen, data-driven targeting with precision

15-01-2024 | 10:15:00
DIRECTV's nationwide scale and deterministic audience is a strong foundation to power insights for marketers of any size across all U.S. markets.

FreeWheel and OrkaTV unveil a solution for advertisers to reach target audiences on FAST channels

08-01-2024 | 13:00:00
Per this partnership, advertisers working with FreeWheel now have access to more than 3,500 FAST channels available through OrkaTV’s streaming TV marketplace.

TV streaming platform Fubo and EDO partner to measure Connected TV ad engagement

21-12-2023 | 09:22:19
EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.

TV streaming is now the most popular TV source in Canada, study

18-12-2023 | 08:45:00
Rising inflation and cost of living, which top the list of worries for Canadian TV streamers in the next few years (54 per cent), compel many (24 per cent) to cancel or downgrade their cable/satellite package in the next 12 months (up six per cent from 2022).

Roku introduces Shopify checkout to TV streaming

11-12-2023 | 12:40:00
Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV.

Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint

11-12-2023 | 12:38:00
Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.

Loop Media launches 10 holiday channels

05-12-2023 | 07:08:00
Loop Media boasts a vast network of screens across North America. Recognizing the significance of the holiday season for businesses, Loop® TV embraces the festive spirit by offering 10 specialized Holiday channels.