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Super Bowl LVIII draws 123.7 million average viewers, largest TV audience on record, Nielsen news

Super Bowl LVIII draws 123.7 million average viewers, largest TV audience on record, Nielsen

An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen.

The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. An additional 2.3 million viewers watched the Spanish-language broadcast on Univision, and 1.2 million tuned in to watch the kid-friendly broadcast on Nickelodeon and Nick-at-Nite.

The overtime thriller between the San Francisco 49ers and the Kansas City Chiefs drew a combined average household rating of 43.5, and combined household share of 83. In total, year-over-year viewership was up 7.4% from 2023. 

Karthik Rao, CEO, Nielsen: “We are excited to work with the NFL, CBS, Paramount+, Nickelodeon and Univision to capture the full breadth of audience engagement for this record breaking Super Bowl. No matter how or where viewers watch the game–at home with family and friends, at a bar, or streaming–Nielsen has the advanced measurement capabilities to capture the audience for the biggest TV event of the year.”

The broadcast of Super Bowl LVIII ran from approximately 6:40 PM ET to 10:45 PM ET on CBS, Univision, Nickelodeon and Nick-at-Nite. Audience estimates are also inclusive of digital (DTVR) and Out-Of-Home (OOH) viewing, and viewing via MVPD/vMVPDs, Paramount+, and digital properties of CBS Sports, Univision and the NFL, including NFL+.

www.nielsen.com

 

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