Marcos Pizza taps creative agency BarkleyOKRP in new campaign
Marco's Pizza has announced the launch of a new brand platform, But Wait, There's Marco's, designed to disrupt routine ordering behavior and remind consumers of a tastier option – Marco's Pizza!
The opportunity to awaken consumers to the flavorful choice is significant. In fact, 66% of consumers had pizza within the last week, yet 96% of consumers' last pizza order was from an establishment they had been to before, according to the Datassential 2024 Pizza Keynote.
But Wait, There's Marco's encourages consumers to break free from the mundane and try the big, bold flavors of Marco's Pizza that come from its commitment to craftmanship: fresh dough made in every store, every day; the founder's signature sauce; a fresh, never frozen blend of three real cheeses; and premium toppings baked atop an always golden crust.
The new brand platform kicks off with a national advertising campaign, created by Chicago-based BarkleyOKRP. At the heart of the campaign are new :15 and :30 spots that will air on major networks on linear and streaming TV, executed by Marco's new media agency of record, Noble People.
In addition to the new TV spots, the brand is bringing But Wait, There's Marco's to life through print, radio, paid social media, digital out-of-home units, email marketing, and a full creative refresh that delivers a brighter, more modern look and feel across all touch points.
Denise Lauer, Chief Marketing Officer, Marco's Franchising, LLC: "From day one, Marco's Pizza has delivered superior quality and next-level flavor. And it's time for more consumers to taste the difference. The launch of our new brand platform, But Wait, There's Marco's, inspires consumers to change up their pizza routine and experience the extraordinary flavor that we bring to the table every day. We believe consumers will discover that Marco's Pizza is more than better."
From captivating new imagery of its hallmark products to an unforgettable new tagline that interrupts common pizza eating occasions, the But Wait, There's Marco's™ brand platform urges consumers to never settle for mediocre pizza.
Matt Reinhard, Founder and Head of Design, BarkleyOKRP: "There's nothing better than a delicious rhythmic hook to shake up the status quo. And we're doing this by celebrating the quality and craft that goes into every Marco's pizza. With this new campaign, we have an opportunity to showcase a modern twist on one of the category's fastest growing brands."
