Marketing Report


Sony and KDDI accelerate efforts to promote digital transformation in the broadcasting and media industries

28-02-2024 | 10:59:13
As part of these efforts, the companies aim to roll out a digital transformation solution that utilizes Sony's communication devices for video transmission and KDDI's 5G standalone network by the end of 2024.

[Column] Antoine Houtsma: Que Sora Sora, whatever will be

20-02-2024 | 10:15:00
When a deadline is knocking hard on my door, I'm at my best. Thoughts that normally shoot in all directions like blanks, at such a moment bundle into a very precise laser beam.

Amazon plans ad-supported tier on Prime Video

12-02-2024 | 09:00:00
The move comes as the company looks to expand its ad business and generate more revenue from entertainment, according to people familiar with the situation.

GRV Media partners with Primis to grow UK foothold

12-02-2024 | 08:57:00
This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.

PubMatic launches direct video and CTV buying solution in Japan

06-02-2024 | 07:12:45
With Activate, buyers are able to execute direct deals across PubMatic’s premium video inventory via a single layer of technology, enabling the seamless transition of their direct business for better visibility and stronger campaign performance.

Media tech firm Amagi acquires Tellyo's business expanding its footprint in Europe

15-01-2024 | 10:00:00
This development is set to enhance Amagi's video toolset for live sports and news broadcasts, and improve live video streaming and editing experience for customers worldwide.

Digital ad fraud cost brands $84 billion globally in 2023, report

10-01-2024 | 08:51:44
The report examines the financial, brand reputational and legal ramifications associated with fraudulent digital video campaigns.

Advertising-based Video on Demand revenues for TV series and movies to reach $69 billion by 2029, report

08-01-2024 | 13:20:00
The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Loop Media introduces a self-serve video advertising platform on Loop TV

13-12-2023 | 08:00:00
Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue.

Vevo partners with Publica by IAS to power global CTV ad serving

17-11-2023 | 07:54:56
This collaboration enables Vevo to improve their advertisers' targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience.

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Global video on demand market to reach $387.5 billion by 2032, report

09-11-2023 | 08:17:39
The video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming, and rise in number of streaming services.

Paramount combines its channels to offer UK audiences a consolidated free streaming service

09-11-2023 | 08:08:32
The advertising-supported free streaming destination will give viewers in the UK access to an extensive range of new, exclusive and archived content from Channel 5.

Online video on the cusp of a new stage of market evolution, Omdia

07-11-2023 | 09:11:12
Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video.

Arabsat unveils cutting-edge Contribution Platform to facilitate seamless content distribution

03-10-2023 | 13:39:51
Arab Satellite Communications Organization (Arabsat), the foremost satellite services provider in the Arab world and a global player in satellite operations, has unveiled its innovative 'Contribution Platform,' a one-stop-solution that enables seamless content dissemination for TV channels and bouquet aggregators.

Yahoo Finance unveils programming initiatives ahead of new studio launch

15-09-2023 | 12:32:40
The revamp includes an upcoming slate of four new series and shows, a brand-new studio opening later this year, and comprehensive improvements across production overall.

Creative tech startup Artlist launches 100K Fund to support video creators

15-09-2023 | 11:59:00
Artlist, a creative technology company used by digital creators and major brands worldwide, has launched the 'Artlist 100K Fund', a unique one-time grant offered to creators to bring their out-of-this-world creative idea to life.

84 per cent of consumers will watch video ads on their favourite website to access desired content, report

14-09-2023 | 11:18:30
Connatix, the video technology company for premium publishers and advertisers, has released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.

Global video processing platform market to reach $13.5 billion by 2028, report

12-09-2023 | 10:10:00
The growth is propelled by the demand for improved online education and video streaming services. However, the integration of these platforms with existing systems presents a hurdle.

Pepsi re-releases music video commercials in celebration of music legends

08-09-2023 | 10:42:01
The re-released versions of archival commercials pay tribute to music legends Madonna, Britney Spears, Tina Turner, Robert Palmer, and Ray Charles, each of whom has played a major role in shaping the brand's legacy as one of the first brands in advertising history to release music video spots.

Sky Media to join ITV’s video ad buying platform Planet V

05-09-2023 | 09:34:26
ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period.