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Advertising-based Video on Demand revenues for TV series and movies to reach $69 billion by 2029, report news

Advertising-based Video on Demand revenues for TV series and movies to reach $69 billion by 2029, report

Advertising-Based Video on Demand, AVOD, revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023. This is according to a report by Research and Markets.

The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

These forecasts are a lot lower than the company’s previous edition as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVOD-SVOD tiers offered will be in developed markets. Few platforms want to risk antagonizing the investment community by expanding these services into developing markets where the rewards are lower.

Research and Markets further says that it has cut back the number of countries where these hybrid tiers will appear. By 2029, Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries.

www.researchandmarkets.com

 

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