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The move consolidates ownership within the Bolloré group structure and increases Compagnie de l’Etoile des Mers’ influence over the communications network.

The move follows a competitive pitch and signals a focus on integrating culture, creativity, and mobility.

Net income rose to 210 million euros, up 11.1 percent, while net income attributable to the Group increased 9.2 percent to 189 million euros. Operating cash flow after working capital climbed 53 percent to 360 million euros.

The move strengthens Havas Media Network’s global CSA offering and marks the consultancy’s official entry into the Nordics.

The mandate covers Hyundai, Kia, and Genesis across Europe, the Middle East, Asia Pacific, and Latin America, working in collaboration with INNOCEAN teams in Seoul, Frankfurt, Dubai, New Delhi, and Jakarta.

The firm, founded in 2019, employs more than 50 professionals across offices in Madrid, Barcelona, and Brussels.

Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

The report draws on interviews with leading brands, platforms, and publishers, and insights from Havas’ own leadership team.

Havas CX has released its seventh annual X INDEX Report, highlighting a growing disconnect between what brands promise in advertising and what consumers experience in practice.

Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

Havas Play Switzerland brings the opportunity for Swiss brands to earn relevance in culture, building long-term relationships with communities and moving beyond campaigns into living, connected ecosystems.

The Travel Corporation has appointed Havas as its first agency of record following a competitive pitch at holding company level. The process was managed by AAR Group, with Havas selected ahead of several global agency groups to become TTC’s primary strategic partner.

The agency will operate as DIGIZIK by Havas Play, marking the introduction of Havas Play in Belgium.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

Beginning in March 2026, the programme offers part-time roles in Sydney and Melbourne across the agency’s social, content and advocacy teams.

The move expands Havas Media Network’s presence across Australia and New Zealand and supports the rollout of Converged.AI, the group’s AI-driven, data-powered operating system. Kaimera will operate as Kaimera, a Havas Company under Havas Media Network.

The appointment strengthens the networks’ ambition to present a unified presence across markets.

The move expands the capabilities of Havas Play, enhancing its creative, production and experiential expertise at a time when demand for immersive brand activations continues to grow.

The partnership marks Havas’ commitment to using creativity to drive community impact and civic engagement.

The move strengthens Havas Media Network’s global data, technology, and analytics arm, CSA, and supports the group’s Converged.AI strategy aimed at helping brands manage transformation challenges.