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Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

The report draws on interviews with leading brands, platforms, and publishers, and insights from Havas’ own leadership team.

Havas CX has released its seventh annual X INDEX Report, highlighting a growing disconnect between what brands promise in advertising and what consumers experience in practice.

Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

Havas Play Switzerland brings the opportunity for Swiss brands to earn relevance in culture, building long-term relationships with communities and moving beyond campaigns into living, connected ecosystems.

The Travel Corporation has appointed Havas as its first agency of record following a competitive pitch at holding company level. The process was managed by AAR Group, with Havas selected ahead of several global agency groups to become TTC’s primary strategic partner.

The agency will operate as DIGIZIK by Havas Play, marking the introduction of Havas Play in Belgium.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

Beginning in March 2026, the programme offers part-time roles in Sydney and Melbourne across the agency’s social, content and advocacy teams.

The move expands Havas Media Network’s presence across Australia and New Zealand and supports the rollout of Converged.AI, the group’s AI-driven, data-powered operating system. Kaimera will operate as Kaimera, a Havas Company under Havas Media Network.

The appointment strengthens the networks’ ambition to present a unified presence across markets.

The move expands the capabilities of Havas Play, enhancing its creative, production and experiential expertise at a time when demand for immersive brand activations continues to grow.

The partnership marks Havas’ commitment to using creativity to drive community impact and civic engagement.

The move strengthens Havas Media Network’s global data, technology, and analytics arm, CSA, and supports the group’s Converged.AI strategy aimed at helping brands manage transformation challenges.

The move brings together specialist capabilities under a single structure designed to operate within culture and strengthen audience engagement.

Havas Media Network Singapore has appointed Jean Lee and Zoheb Gafoor to senior leadership roles as the agency advances its ambition to reinforce market leadership in Singapore, deepen client partnerships and accelerate digital transformation across Southeast Asia.

The firm will join H/Advisors, Havas’s global strategic communications consultancy, further bolstering its presence across Germany, the DACH region, and Europe.

O’Ryan-Roeder joins from Mindshare ANZ, where she spent ten years, most recently as Managing Director, Sydney, and previously as Chief Client Officer.

The move follows approval granted by shareholders at the company’s annual general meeting on 28 May 2025 and is intended to simplify the company’s capital structure and improve share perception in the market.

With combined billings of 20 billion US dollars, the venture immediately ranks among the world’s largest media investors.