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The agreement gives advertisers access to Abode Media’s network of interior screens located in high-end residential buildings, adding a new layer of inventory to VIOOH’s global marketplace.

The UK advertising market’s trajectory has been exceptional. Current projections indicate the UK advertising market will effectively double in nominal value, from the £24 billion recorded during the 2020 pandemic to an estimated £49.8 billion in 2026.

As automotive brands accelerate their shift toward electrification, storytelling is increasingly focused on translating technical capability into human performance narratives.

The intake highlights a mix of independent and international agencies strengthening their presence in the UK market, while also underlining the IPA’s role as a benchmark for effectiveness, talent development and industry standards.

The campaign, Unleash Full Flavour, positions the product within Lurpak’s broader strategy to grow its portfolio while maintaining its focus on high-quality cooking.

The integration combines Amazon’s audience and shopping signals with Global’s listener data to support full-funnel advertising and measurement.

Developed by Ocean Studio and Ocean Labs, the Portal places audiences inside the content using mixed reality and motion tracking.

The work appears across several high-traffic digital out-of-home sites, with the Outernet among the key locations used for the 3D execution.