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The appointment follows UFC’s continued expansion in the market, including its recent event at The O2 in London, where it staged UFC Fight Night: Evloev vs Murphy on 21 March.

Public relations budgets also expanded, reaching a net balance of +6.0 percent, the highest level in five quarters.

The independent agency will take over responsibilities at the end of May, overseeing media planning and buying across Vax’s floorcare portfolio, which includes electrical appliances and cleaning products.

The rollout reflects a broader shift in how audiences search for and consume news content.

The agency will lead a review of British Equestrian’s current sponsorship landscape while developing a long-term approach to partnerships.

The campaign brings its platform You Know What You're Getting to life through a series of exaggerated experiments designed for digital audiences.

The appointment enables APS Group to support central government departments and wider public sector organisations with event planning and delivery, expanding its role across government frameworks.

Ocean Outdoor has launched its 2026 Digital Creative Competition across the UK, the Netherlands, the Nordics, and Germany, calling for bold, original ideas that push creative boundaries using premium digital out-of-home (DOOH) formats.

Developed with Bray Leino, the Ooooh Zoflora campaign shifts focus away from traditional category messaging around germs and speed, instead emphasising the emotional impact of scent in a freshly cleaned home.

Moving beyond traditional models, he sees creativity as a strategic force, shaping problems, driving growth, and embedding value across brands.

Postcode Lottery has launched a campaign centred on real-life winner stories, capturing the emotional journey around each win as part of a broader shift in its brand storytelling.

Hearst UK has appointed three senior leaders to expand its commercial operations, as the publisher continues to develop an integrated approach for brand partnerships and revenue growth.

Born Social has promoted Alex Green to Head of Growth (UK), reinforcing its approach to new business and strengthening collaboration with parent company Croud as demand grows for integrated creative and media services.

McCann in Manchester has been appointed by Delamere Dairy to support its next phase of growth, following a competitive pitch process.

The agency surveyed 1,000 UK marketing professionals and found that 78 percent anticipate revenue growth, while 64 percent expect their marketing budgets to rise over the next 12 months.

The campaign was developed by Leo Constellation, part of Publicis Groupe, under Global CCO Marco Venturelli.

The remit includes press office activity, influencer outreach, and integrated campaign support

The Public Relations and Communications Association (PRCA) has confirmed Hotwire UK as its latest corporate member, strengthening its network of agencies operating across the communications sector.

The integrated campaign centers on the idea that reading enhances existing passions, aiming to shift perceptions away from reading as a chore and toward a more relevant, everyday activity.

The agreement enables programmatic trading across Open Media’s portfolio of premium digital screens, supporting both static and full-motion campaigns in high-traffic environments.

Rather than promoting devices or technology, the initiative emphasizes how Tesco Mobile supports everyday relationships with family, friends, and communities.