FSA names McCANN as agency partner

The Food Standards Agency has appointed McCANN in Birmingham as its full-service agency following a competitive pitch. The agency will lead creative communications designed to increase public awareness of the Food Standards Agency and its role in ensuring food safety and authenticity.

McCANN will be responsible for delivering strategy, creative development and campaign assets for the organisation. Initial activity will focus on producing digital materials for the Food Standards Agency’s owned channels.

Partnership scope covers strategy and digital delivery

Jo Jacques, managing director, Advertising, McCANN in Birmingham: "We are incredibly proud to partner with the Food Standards Agency. Its work is vital for public health, and we are excited to bring our strategic and creative thinking to the table. This win is a testament to our team’s hard work and innovative approach, and we can’t wait to develop campaigns that make a real difference."

Claire Forbes, director of communications, Food Standards Agency: "Ensuring that food is safe and can be trusted is our top priority, and clear and effective communication is an essential part of this. We are delighted to be working with the team at McCANN and look forward to collaborating on impactful campaigns targeting both consumers and businesses across the food system."

Focus on communication across consumers and industry

The collaboration will centre on developing campaigns that support communication with both consumers and businesses across the food system. McCANN will focus on strengthening the Food Standards Agency’s messaging through coordinated creative work across digital and campaign channels.

www.mccann.com

www.food.gov.uk

Follow Marketing Report on LinkedIn