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Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
Guillaume Collard appointed CEO of RTL Belgium
The appointment is part of the ambition to accelerate the digital transformation of RTL Belgium's radio and television channels and to steer the cooperation with the new shareholders on the right track.
iO partners with UBA Academy to equip marketers with e-commerce knowledge
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
DPG Media and Groupe Rossel finalize acquisition of RTL Belgium
The takeover fits in with the ambition to structurally strengthen the media landscape in French-speaking Belgium.
Mediahuis invests in Finnish proptech startup Skenariolabs
European media group Mediahuis is investing in the Finnish company Skenariolabs, a fast-growing start-up that predicts the future of sustainable real estate, based on data and artificial intelligence (AI).
RINO Group and iO develop a new self-service education portal
RINO Group offers training, courses and conferences to mental health professionals, including psychologists, remedial educationalists, nurses and social workers.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
Mediahuis Ventures invests in edtech platform Perlego
University students’ outcomes are tightly linked to access to course content, but the current model for acquiring quality educational material does not work for them or for publishers.
AudioValley targets growing gaming market with Targetplay
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Flemish broadcasters announce support for Ukraine in new campaign
VRT, DPG Media, SBS and Mediahuis all put their shoulders to the wheel for the widely distributed spot campaign for Consortium 12-12. Now the broadcasters want to strengthen the strong living solidarity even more.
Mediahuis provides support to five independent Ukrainian news media
Through the Media Development Investment Fund (MDIF), a non-profit investment fund based in New York and Pluralis, Mediahuis has announced that it will provide financial support for the benefit of five independent Ukrainian news media that have continued to operate and report in these difficult circumstances.
DPG Media signs Inclusivity Charter
DPG Media undertakes to work even more on inclusiveness and diversity in the workplace and in its media products and is rolling out a concrete action plan for this.
IAB Europe appeals Belgian Data Protection Authority ruling
IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)
Orange Belgium opens 5G to all its postpaid customers
Every eligible postpaid customer, including those of its b-brand hey! will be able to discover a much faster network experience, at no additional cost.
BBDO Belgium appoints Barbara Vangheluwe as new CEO
Advertising agency BBDO Belgium has brought back a familiar face and a strong reference back to the sector. Barbara Vangheluwe is no stranger to the world of communications.
Belgian marketing agency BeInfluence unveils new department targeting content creators
Belgium-based marketing and influencer agency BeInfluence has unveiled a new department dubbed The Sway Crew bringing together talents who have signed exclusively with the agency.
[Marketing Week] Bob Koigi: Influencer marketing trends that will shape 2022
This comes as advertisement and social media penetration and spend continue to record impressive growth with latest projections showing an even rosier future.
European Investment Bank enters into a €100 million loan deal with the DPG Media Group to digitize media platforms
The agreement is part of a major investment project to the tune of EUR 244m by the DPG Media Group. The loan will be used to finance the development of DPG’s digital media platforms in Belgium and the Netherlands.
Mediaplus Group creates Board of seven members to execute strategy
The agency is growing and with it the different areas of responsibility. In future, the new Mediaplus Board will be responsible for the core strategy and groundbreaking decisions of the entire agency group.
Belgian PR agency Evoke expands expertise with new recruitments
The team of the Brussels communication specialist in tech, transport and logistics is now nine heads strong, more than doubling in one year, definitively cementing its place in the Belgian PR landscape.
boostU and BossData launch marketplace platform Merkado with support from Heylen Group
This joint venture aims to respond to the growing need for support among companies that want to give marketplaces a prominent place in their business.
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