Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency

Publicis Groupe has welcomed Piaggio as their new media client.

Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.

In Belgium, the media activities will focus on Piaggio, Vespa, Aprilia and Moto Guzzi.
Their previous agency was Dentsu.