iO partners with UBA Academy to equip marketers with e-commerce knowledge
United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.
In a new training video, Kristof Bossuyt (Business Development Director at iO) and his fellow experts from iO take a closer look at the dominant trends and challenges in the e-commerce landscape. iO developed this training in collaboration with UBA Academy, and it’s available on the platform 24/7.
Sharing iO’s e-commerce expertise at the UBA Academy
Buying and selling online is becoming increasingly important. That is why iO became a UBA expertise partner. This collaboration starts with five training videos on e-commerce, giving UBA members access to essential insights about the e-commerce landscape of tomorrow. The first part of the training — E-commerce Basics — is presented by Kristof Bossuyt, Business Development Director at iO.
Kristof: “Belgian marketers are finally embracing the e-commerce revolution. However, they feel that their e-commerce knowledge lacks sufficient maturity to make the right decisions. We want this training to increase the competitiveness of Belgian companies.”
The training mainly focuses on the e-commerce market in Belgium. We will be covering the following topics: e-commerce models, trends and challenges, ways to build a strong e-commerce strategy, and two case studies for inspiration.
Luc Suykens, CEO, UBA: “In recent years, sales and e-commerce have increasingly converged, and the boundaries and distinctions between the two have become blurred. This means that today we work less and less in silos and that is a good thing. The UBA Academy 24/7 platform offers an excellent opportunity for retailers to learn more about digital marketing. We are now expanding this process by offering focused e-commerce training.”
