Tagresults

The move expands Swerve Strategic’s remit to lead Tineco’s US public relations and communications strategy, covering brand storytelling, media relations, influencer engagement and integrated campaign support.

The earned-first, integrated communications agency has appointed Renée Austin as President, PHA U.S. The agency has already begun work in the U.S. with OneDell and Hallmark’s Crayola Studios.

Everything becomes political — brands and marketing included, with the United States leading the way.

The campaign launches ahead of the Big Game and focuses on individuality, curiosity, and the decision to act when opportunity presents itself.

The one-year agreement positions OUTFRONT Media as a media partner for the event, extending Formula E’s presence beyond the racetrack and into the everyday movement of Miami.

The Los Angeles-based agency will lead integrated marketing and public relations for both organisations, spanning brand storytelling, communications strategy, media relations, advertising, social media and content development.

The transaction covers 15 assets, including 14 static faces and one digital display, reinforcing the company’s scale across key commuter and travel corridors.

In a strategic move to captivate a younger, social-native audience and demystify its technology, Nikon Inc. has named global social-first creative agency Born Social as its full-service social media agency of record in the United States.

Created by AMV BBDO, the campaign encourages consumers to shift their energy use by highlighting that off-peak energy is available at various times, including during the day and on weekends.

Honda has launched This is The Power of Dreams, its first marketing campaign as Official Automotive Partner of Team USA, highlighting the role of determination, teamwork and ambition in achieving extraordinary goals.

The Institute’s first initiative is a certification program designed to equip creators with training and resources aligned with Federal Trade Commission Endorsement Guide requirements and responsible content practices.

The agreement strengthens VIOOH’s supply-side platform offering by adding Dolphin’s large-scale screen network in major metropolitan markets.

5W PR has announced that it has been named Agency of Record for Real Coco

Vocelli Pizza, an Italian-inspired pizza chain, has announced that it has awarded Houston-based Love Advertising as its new marketing agency of record.

Sol de Janeiro, the beauty brand that has transformed body care into a cultural movement, has launched a new global campaign, Inner Monologue, Rewritten

The Trade Desk, a global advertising technology company, announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers

StackAdapt has introduced in-platform National Provider Identifier targeting and measurement capabilities designed for pharmaceutical marketers

Blue Diamond Growers, a global almond marketer and processor, announced an exciting new partnership between Blue Diamond Almond Breeze® and the Jonas Brothers

PVOLVE, the clinically backed workout designed to support longevity through strength, mobility, and stability training, announced the launch of "Worth It Everytime," a New Year's campaign

DIRECTV Advertising has announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace

PMG, the global independent marketing services and technology company, has announced its acquisition of Digital Voices, based in London and New York.