Marketing Report


The American Advertising Federation opens Los Angeles Chapter with local agencies

01-09-2023 | 08:06:00
The founding of AAF Los Angeles expands the national organization’s mandate to be the ‘unifying voice for advertising’.

Rho closes deal with Capital to bolster support for tech startups

31-08-2023 | 16:35:00
Capital's founders and key team members will leverage their expertise in startups and founder engagement to reinforce Rho's support for tech startups.

Mediafly raises $80 million to extend revenue enablement to the enterprise

31-08-2023 | 16:33:00
The funding will advance Mediafly's strategy to deliver the most comprehensive revenue enablement platform, intentionally designed for large enterprises.

Geek Ventures launches First Fund to support immigrant tech founders

30-08-2023 | 08:54:00
Geek Ventures, a venture capital firm investing in visionary immigrant founders, announced the close of Geek Ventures Fund I, LP.

Mendoza Ventures launches Mendoza Impact to close the diverse founder funding gap

29-08-2023 | 09:47:00
Mendoza Ventures, a female and Latinx-founded Fintech, AI, and Cybersecurity Venture Capital firm, has launched a new non-profit, Mendoza Impact, to help fund and build the next generation of diverse founders, funders, and VC/PE fund employees.

Rivery joins AWS ISV Accelerate and AWS Global Startup Program

28-08-2023 | 10:53:00
Rivery, the complete SaaS ELT platform, announced acceptance into the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program.

Irys Insurtech closes $3.5m seed round to take on legacy competitors

28-08-2023 | 10:48:00
Irys Insurtech, a pioneering insurtech startup, has closed a seed funding round of $3.5 million, marking its entrance into the market dominated by stagnant legacy agency management systems.

5W PR named agency of record for people enablement platform Leapsome

23-08-2023 | 15:21:22
5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been named the agency of record for Leapsome, an all-in-one intelligent people enablement platform trusted by CEOs and HR teams at forward-thinking companies worldwide.

Fintech startup Paysend launches advertising campaign in the US

22-08-2023 | 09:26:54
 The comprehensive campaign will target the 60m Hispanic community living in the United States who regularly send money to family across Latin America, representing the largest money transfer corridor in the world.

Roku and Instacart partner to pair TV streaming and online grocery delivery for marketers

21-08-2023 | 08:34:00
Roku has announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant and performance-driven across the entire streamer’s journey.

Wonderland joins Triple and code d'azur group to realize global ambitions

18-08-2023 | 18:22:00
Wonderland, an award-winning brand identity and experience design studio, has officially joined forces with the international agency group formed by Triple and code d'azur in 2022. This alliance fortifies the group's presence in the industry, offering brands a holistic approach to brand identity and experience through integrated creativity, strategy, design, and technology

Brazil and Mexico outpace U.S in connected TV adoption rates, report

18-08-2023 | 13:52:00
Notably, both countries have outpaced the most mature Free Ad-supported Streaming TV (FAST) market globally, the U.S., which registered an 80.6% adoption rate.

Evoke launches audience intelligence offering to unlock full commercial potential of life sciences brands

15-08-2023 | 15:04:52
Evoke, an Inizio company and a global health and life sciences brand, experience, and communications platform, unveiled its advanced audience intelligence offering.

TP-Link, Crowdcreate partner to expand technology reach through influencers

15-08-2023 | 14:56:00
TP-Link, a global player in networking and smart home solutions and an innovation leader, announced a strategic partnership with Crowdcreate, a premier influencer marketing agency.

Tech Square Ventures leads investment in cartonization platform, Paccurate

15-08-2023 | 13:13:00
Paccurate, the cartonization platform for shipping and fulfillment optimization, announced the closing of $3.5 million round led by Tech Square Ventures, an early-stage investment firm.

CMSWire Connect Conference | Austin, Texas | May 10-12

25-04-2023 | 11:19:00
CMSWire CONNECT is the premier event for professionals in digital customer experience, content management, and enterprise collaboration.

Volvo Group accelerates sustainable mobility with innovation hubs on three continents

10-03-2023 | 14:45:41
Under the CampX concept, startups with promising technologies for electric and autonomous vehicles and digital solutions are invited to collaborate with Volvo’s chief engineers and business experts during short validation projects at the CampX innovation hubs.

Lifescience communications agencies CG Life and MC Services form US-EU strategic partnership

30-01-2023 | 11:45:00
The two companies have created an integrated service platform for biotech and pharmaceutical companies to extend their reach and access more easily to capital, talent, and business audiences on both sides of the Atlantic. Both firms will remain fully and legally independent.

[eMarketer] US retailers and brands shift manufacturing away from China

11-11-2022 | 12:08:29
Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai

[eMarketer] TikTok restructures its US operation to weather the advertising storm

10-11-2022 | 13:39:37
Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.

[eMarketer] PayPal deepens US in-store push with new Zettle device

12-10-2022 | 17:48:57
PayPal rolled out the PayPal Zettle Terminal in the US after an EU launch last year, per a press release. PayPal already offers Zettle’s card reader solution in the US.