Sol de Janeiro launches new campaign, "Inner Monologue, Rewritten"

Sol de Janeiro, the beauty brand that has transformed body care into a cultural movement, has launched a new global campaign, Inner Monologue, Rewritten, starring comedian and actor Meg Stalter alongside actor Jaz Sinclair. The ad launched the Rosa Charmosa Dewy Cream and Cheirosa 91 Perfume Mist. The campaign also spotlights the brand's full body care portfolio, perfectly timed for a January reset. The campaign brings warmth, light, and a fresh perspective to the start of the year. It is beauty that talks back with humor and compassion, reframing self-talk through self-celebration and delivering the unmistakable glow only Sol de Janeiro can.

The campaign arrives just in time for the collective mental reset that January brings, a season for new beginnings, new rituals, and renewed confidence. Sol de Janeiro is reclaiming January through the meaning of its name, which translates to "Sun of January," a celebration of warmth, light, and joy at the height of Brazilian summer, brought to life during winter's darkest days and countering the colder weather, shorter light, and dip in energy that often define the season. As people everywhere embrace the idea of a new year and new energy, Sol de Janeiro is meeting the moment with a reminder that self-celebration starts within. At a time when the beauty conversation is shifting from perfection to emotion, Sol continues to lead, turning inner talk into inner celebration. The most powerful beauty transformation starts with how you speak to yourself.

Heela Yang, Co Founder and CEO of Sol de Janeiro: "Our inner voice can be our biggest critic or our biggest fan. This campaign is about choosing celebration, catching yourself in those quiet moments and meeting them with kindness and laughter."

Inspired by Yang's own experience as a founder and mother, the campaign reflects the real power of the words we tell ourselves. In the brand's earliest days, Yang would look in the mirror after long nights, her son asleep and the day's work finally done, and remind herself, Heela, you can do this. It was a small, nightly ritual that became a philosophy: how we speak to ourselves shapes how we show up in the world.

Meg and Jaz represent two sides of Sol's energy, humor, and heart, mirroring how real women navigate their inner dialogue.

Meg Stalter, the breakout comedian from Hacks and Too Much who has been garnering massive public attention with her bold rewriting of the rules of red carpet appearances, brings her signature wit and "weirdness" to Sol de Janeiro's mirror moments, turning self talk into punchlines that glow. "Humor is how I make peace with the little voice in my head," said Stalter. "If you can laugh with yourself, you are already loving yourself."

Jaz Sinclair, known for Gen V and Chilling Adventures of Sabrina, grounds the campaign in calm and compassion. "Rosa Charmosa and Cheirosa 91 remind me to start my day with grace," said Sinclair. "They help me pause, breathe, and find beauty in my own rhythm." Together, Meg and Jaz bring both sides of the inner voice to life, the chaos that makes you laugh and the calm that makes you glow.

Jordan Saxemard, Global Chief Marketing & Digital Officer of Sol de Janeiro: "We wanted to make beauty feel emotional again. Meg brings laughter, Jaz brings light, and together they show that confidence can sound as good as it looks. This campaign takes what is often silent, the way we talk to ourselves, and turns it into something loud, funny, and beautiful."

Through Rosa Charmosa and Cheirosa 91, Sol de Janeiro brings the Sun of January into the body. With sensorial textures and enveloping scent, the brand reinforces that confidence is not something you put on, but something you feel, built through moments of care, warmth, and self-celebration.

www.soldejaneiro.com

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