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Between 2022 and 2026, 350 million people will become digital video viewers worldwide, per our forecast.

As part of the deal, Taboola will be Yahoo’s native advertising partner for 30 years across its digital brands, which includes sites like TechCrunch, AOL, and Engadget.

In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.

Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.

A new Insider Intelligence study finds senior marketing leaders are somewhat optimistic about their fortunes in 2023—while simultaneously realizing they will need to shift priorities and embrace agility.

With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.

Marketing budgets, though under scrutiny, are expected to rise in 2023. That’s especially true for influencer marketing due to Instagram’s entrenchment and TikTok’s ascent with users.

The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.

Industries are spending less money on advertising overall. Inflation and interest rate hikes combined with addressability issues in digital ads and a record number of cord-cutters have made advertisers pull back and seek other ways to connect with consumers.

Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.

Nineteen percent of US companies cut their investment in China this year, a marked increase from 10% last year, per the American Chamber of Commerce in Shanghai

Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.

While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

Shopify is doubling down on merchant services as it seeks to offset slowing ecommerce sales.

The era of explosive growth for podcast listenership is coming to an end for much of the world

Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.

Amazon’s stock has fallen sharply since it forecasted a sales growth slowdown for the holiday period.

WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.

Brick-and-mortar has made a strong comeback over the last year as COVID-19 worries fade and shoppers revert to pre-pandemic habits.

Both Netflix and Disney+ will roll out an ad-supported tier in the next two months. Their imperative is to show ads without detracting from the viewing experience or driving away subscribers.

As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.