[eMarketer] In-store shopping will take precedence this holiday season

More US consumers plan to do at least some of their holiday shopping in-store this year. Almost two-thirds (63%) plan to shop in person this year, up from last year’s 58%, per JLL’s Retail Holiday Survey 2022.

Brick-and-mortar has made a strong comeback over the last year as COVID-19 worries fade and shoppers revert to pre-pandemic habits. As inflation causes more consumers to be pickier about where and how they spend, it’s no surprise that many are opting to shop in-person to inspect items firsthand and avoid potentially costly shipping and returns fees.

According to eMarketer, While brick-and-mortar remains as important a channel as ever, retailers shouldn’t discount ecommerce’s importance. We expect ecommerce sales growth to outpace brick-and-mortar this holiday season as shoppers take advantage of extended Black Friday sales and other discounts across a longer shopping period.

Read the full eMarketer article here

www.emarketer.com

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