[eMarketer] WhatsApp outage results in a scramble for messaging alternatives

Meta’s messaging app WhatsApp suffered a significant outage for two hours on Tuesday that prevented users around the globe from sending or receiving messages on the platform, per Insider.

70,000 reports of loss of service were filed with Down Detector, which tracks global outages, as early as 3 am EST. Sixty-nine percent of users in the US, the UK, India, United Arab Emirates, and Hong Kong couldn’t send messages, 24% had troubles with server connections, and 7% had problems with the overall app.

WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.

eMarketer notes that the outage was reminiscent of a larger Meta-wide outage last year that left 3.5 billion global users and businesses disconnected and cost the social network $164,000 a minute in revenue.

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