[eMarketer] Amazon promotes payment offerings to capitalize on Cyber 5 sales

Amazon’s Cyber Weekend event—spanning from Saturday, November 26 through Monday, November 28—will not only include a wide variety of deals and discounts, but also a slew of payment promotions, per a press release.

In the week leading up to Cyber Monday, Amazon announced offers on its cards and BNPL offerings, hoping they will promote spending on the platform.

Amazon Store Card. Customers who are approved for the Amazon Store Card this week will get a $100 Amazon gift card as a signup bonus. The bonus incentivizes card signup and ensures the $100 reward is spent in-house.

eMarketer posits that US retail ecommerce sales during Cyber 5 are expected to hit $37.32 billion this year, up from $36.15 billion in sales in 2021, per our forecasts. And Cyber Monday is expected to make up the biggest share of the long weekend’s transactions this year, with $11.84 billion in expected sales.

Sales events this weekend are therefore vital to etailers like Amazon that rely heavily on holiday spend: Amazon’s total retail holiday ecommerce sales are projected to reach $100.01 billion this year, up 17.0% from last year.

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