[eMarketer] Digital video viewers take TV to smaller screens

Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.

eMarketer estimates that almost 260 million US consumers, or 76.9% of the population, will be monthly digital video viewers this year. But to reach them and maximize ROI, advertisers should pay attention to what screens they are using.

eMarketer’s data shows that most—87.1%—of those viewers will watch on connected TVs. Meanwhile, 84.1% will do so on smartphones, and 59.5% on desktop or laptop computers.

Read the full eMarketer article here

www.emarketer.com