Marketing Report
[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup

[eMarketer] Visa brings digital payments tech to Qatar in time for 2022 FIFA World Cup

Visa introduced a slew of payment solutions in Qatar ahead of the FIFA World Cup, per a press release.

Visa installed 5,300 contactless-enabled payment terminals at FIFA World Cup venues across Qatar and partnered with Qatar's Ministry of Transport to enable contactless payments for taxi passengers.

Facial recognition technology. In partnership with Qatar National Bank (QNB) and identity software provider PopID, Visa will pilot facial recognition payments at three Flat White Specialty Coffee branches in the capital city of Doha.

The FIFA World Cup is one of the most popular sports events in the world.

Visa has three key opportunities as the event’s official payment technology partner.

More than 1 million visitors are expected to attend the FIFA World Cup this year, eMarketer notes. 

These visitors are likely to spend heavily during the quadrennial event—helping bolster Visa’s cross-border payments volume, which surged 36% year over year (YoY) in the three months ending September 30, 2022. Visa CFO Vasant Prabhu highlighted strong travel spending as a growth driver last quarter.

Read the full eMarketer article here

 

www.emarketer.com

 

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