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The move is designed to help brands connect more directly with culture through athletes and creators, while extending Ogilvy’s reach across sport, entertainment and social platforms.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The win builds on WPP’s existing media mandate for Henkel in Europe and follows a 12-month competitive pitch process focused on integrated marketing capabilities spanning creative, production, and marketing technology.

Revenue less pass-through costs reached £2.26 billion, declining 6.7 percent on a like-for-like basis. The company stated that performance aligns with guidance issued alongside its preliminary results in February.

The mandate continues to cover end-to-end media strategy, planning and buying across both digital and traditional platforms.

WPP has expanded its cloud and AI partnership with Google, integrating Earth AI models and datasets into its WPP Open marketing platform.

DFIQ Media, the retail media arm of DFI Retail Group, has formed a strategic partnership with WPP Media Hong Kong to introduce Open Intelligence for Commerce to the market, creating a privacy-first framework for retail media activation.

The appointment strengthens WPP Media’s existing global relationship with both QSR brands and extends its work across multiple regions, including the UK, Europe, MENA, APAC and South Africa.

WPP has appointed Anne-Isabelle Choueiri as Chief Transformation Officer, tasking her with driving the operational delivery of its Elevate28 growth strategy.

The solution focuses on two key areas: channel curation and creative versioning, making YouTube campaigns faster and more effective.

The partnership will leverage WPP Open, the agency’s AI-driven marketing platform, to create campaigns designed to convert online browsing into in-store visits.

This approach provides a more representative picture and allows for like-for-like comparisons by excluding entities below the statutory reporting threshold of 250 employees.

In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix