U.S. Bank launches Smartly Visa Signature Card ad campaign

U.S. Bank has launched a new Smartly Visa Signature Card advertising campaign featuring NFL Hall of Fame quarterback Peyton Manning. In it, Manning’s new hobby is fully realized with help from the Smartly card – a credit card with no annual fee that offers cash back on every purchase, with no spending caps, when paired with a U.S. Bank Smartly Savings account.

The campaign kicked off with a national TV commercial during the College Football Playoff National Championship game and includes television, digital and social media ads. A second TV spot featuring Manning and his Smartly card will air later in 2025.

In the new TV ad, Manning buys bird watching supplies, a camera, a backpack and additional gear to help him spot birds in their natural habitat. A curious neighbor observes Manning enjoying his new bird watching hobby, and together they decide to scan the skies, fully kitted, thanks to the Smartly card.

The spot ends with the tagline, “No matter what you buy, earn more, Smartly with the U.S. Bank Smartly Visa Signature Card.”

Launched in late 2024, the U.S. Bank Smartly Visa Signature Card works together with U.S. Bank Smartly Savings to maximize credit card rewards while also providing a competitive rate savings account based on total eligible balances with U.S. Bank.

Steve Mattics, head of Retail Payment Solutions, U.S. Bank: “Peyton’s passion for everything he does, while highlighted in a light-hearted way for our campaign, reflects the passion we have for providing our clients with amazing financial service products to improve their lives.”

www.usbank.com

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