Publicis Conseil and Orange launch SaferPhone Christmas campaign to reconcile parents and teenagers

A phone under the Christmas tree for my teenager?

Many teenagers ask for a smartphone as a Christmas present, while their parents are torn between their desire to fulfill this wish and their concerns about digital uses. With its long-standing commitment to the digital protection of children and support for families, Orange is launching the SaferPhone solution to help reconcile parents and teenagers.

Orange has been committed to a safer digital world for many years, and has launched SaferPhone, to coincide with Christmas. This service filters unwanted calls, blocks malicious links and protects against cyberthreats. The SaferPhone offer also gives you access to a refurbished iPhone 12 64GB for €99.

Orange, a long-standing partner of the e-Enfance/3018 organization, also reaffirms its support for the fight against cyberbullying. In addition, with the “Commitment pact” between parents and teenagers, the brand encourages healthy digital practices: protecting personal information, configuring social networks, limiting screen time, and taking advantage of moments of disconnection... These are just some of the initiatives designed to encourage a more conscious and respectful use of digital tools.

An advertising campaign orchestrated by Publicis Conseil

Launched for Christmas, the film produced by BIG and directed by Réalité presents the parent-teen debate around the smartphone and its uses in an offbeat, positive way. The film features the iconic Christmas carol “Carol of the Bells”, sung by a choir and revisited by Clément Ducol, nominated for an Oscar this year with the film Emilia Perez.

In the middle of this confrontation appears an Orange advisor who, after listening to the teenagers' demands and the parents' concerns, announces a solution to reconcile them: SaferPhone, a reconditioned, quality, cyber-secure smartphone with personalized advice,...

Quentin Delobelle, Communications Director, Orange France: ''With this initiative, Orange confirms its commitment to security and digital support. With this campaign, we are once again delivering on the promise of a responsible Christmas, and going the extra mile to reconcile parents and children.''

Marco Venturelli, CEO/CCO, Publicis Conseil: ''Digital safety for teenagers is a key issue for parents. We wanted to create a bridge of reconciliation between them and their children around a responsible use of smartphone. We also chose a light and festive production to stay in the Christmas spirit and bring joy and smiles to this holiday season.''

A major media plan

The campaign kicks off on TV and social media on November 22, followed by cinema, press and print from November 28. A “calendar of arguments” will be broadcast from Decemberthe 1^st to the 24^th, embodied by iconic sport figures (Ousman Dembele, Sakina Karchaoui) eSport (Karmine Corp) and influence (Kayane, Aypierre). A partnership with Mcfly and Carlito, sharing their own parenting experiences, will also be featured in a video broadcast by the content creators in December.